djbaxter

Administrator
Administrator
Moderator
Joined
Jun 28, 2012
Messages
3,520
Reaction score
1,663
Publishers Report a Spam Exploit in Google
by Roger Montti, SearchEngineJournal.com
October 31, 2019

A WebmasterWorld discussion brought to light a manipulative spam technique that was reported to be flourishing in Google. It involves competitors creating fake review sites to rank in Google. These review sites not only promote their own products, a publisher is reporting that the fake sites are also saying bad things and giving poor reviews.

The spam technique consists of creating fake product review sites created by the sellers of the products that are being reviewed. It was reported that some of the sites spread negative information about competitor products.

WebmasterWorld Member Selen stated:
“Several competitors have created “review” websites where they feature a dozen of their own sister sites from the same business niche. These sites have an order form that is processed by the same (their own) company. To make it look “legit,” they added a couple of real competitors to the “review list” (with lower “ratings” of course).
They wrote 100% fake reviews of their own services and attributed a scale from 1-10. Top 10 sites have “rating” between 9.1 and 10 (and they own all of them). The “ratings” are 100% fake and bogus.
Google happily shows domains and fake ratings in the answer box on a very competitive term (eg. best {service}). It’s been going on for years, but now their dishonest efforts pay even more.”
There are multiple reports in Google’s official Webmaster Help Forums, too.

For example there is one discussion titled, Fake Review Websites Are Created For Self Promotion, Stating Competitors As Scam, Hampering Business

This is what the publisher reported:
“Our competitor has created his self promoting 5 websites, mentioning every other strong competitor as SCAM, driving all traffic and sales to his websites & they deliver poor quality work, so all face failure. “


Read more...
 
Similar threads
Thread starter Title Forum Replies Date
S Local Services Ads - Fake Reviews Local Reviews 1
djbaxter Google Maps Removed 55M Reviews & 3M Fake Business Profiles Spam on Google 4
Professor M Hi Professor M and not a fake Mike Blumenthal Introduce Yourself - We're Friendly 5
C Fake google reviews on google my business Contact Us Messages 2
swmaher Competitor Buying Fake Reviews Local Reviews 1
C How to respond to multiple fake or duplicate GMB accounts? Google My Business & Google Maps 1
O Garage door fake maps Google My Business & Google Maps 2
Tony Wang Fake Reviews - Completely Unsolicited? Local Reviews 2
Rich Owings How to report fake/duplicate listing Spam on Google 3
D 26 GMB Locals - All fake/spam Google My Business & Google Maps 2
J Reporting 3 fake reviews...please help Local Reviews 2
Chad Fake, Negative Reviews & Reputation Management - A Personal Experience Recycle Bin 0
MKubot Punishment or Review of Competitor Fake Reviews Ask a LocalU Expert [PRIVATE] (LocalU) 6
N "Fake" Google Map listings Spam on Google 11
O Explosion of fake maps Google My Business & Google Maps 7
Lachlan_Wells When you accidentally connect your fake location to the wrong client Spam on Google 2
M Fake Reviews/ Possible Lead Gen Company Spam on Google 5
K Fake Google calls Spam on Google 2
zach.todd Finding listings with fake reviews Local Reviews 3
ChristianRdz Removing spam/fake reviews Google My Business & Google Maps 2
M Fake Map Listings Auto-Created by Citation Service? Spam on Google 6
sixthcitysarah Is there anything you can do about competitors having fake reviews? Google My Business & Google Maps 2
J Fake Google Reviews How To Report The Most Effective Way? Spam on Google 1
T Will GMB consider a review placed by a customer who was taken to court for a Judgement recovered by the business as Spam or Fake Comment? Local Reviews 1
JohnS Disgruntled x-employee leaving fake Facebook reviews Local Reviews 4
djbaxter Marketplace uncovers more than 80 fake Toronto area listings on Google Maps Spam on Google 4
J Negative Google Reviews that have been hidden behind fake business Moving or Name Changes 10
S Add "fake" joblistings to get nofollow backlinks? Citations 3
F How Does a Business Deal with Fake Reviews? Recycle Bin 0
djbaxter Brightlocal: Fake Reviews Statistics Spam on Google 4
djbaxter FTC Rules that Selling Followers and Likes or Posting Fake Reviews is Illegal Local Reviews 8
J Fake listing ranking in maps and natural search Google My Business & Google Maps 5
LocalSEODat How Does a Business Deal with Fake Reviews? Local Reviews 32
LocalSEODat Can someone help with this Top Snack Pk ranking fake GMB listing? Spam on Google 3
O I am getting frustrated from fake maps Google My Business & Google Maps 7
J Fake Yelp Review What Recourse? Local Reviews 5
djbaxter Google claims progress on fake business listings on Maps Google My Business & Google Maps 4
j_holtslander Tool to scan reviews for fakes? Local Reviews 2
S Multi Fake GMB listings. What evidence is best to send to support my case(s) in redressal form? Google My Business & Google Maps 4
Ewan Kennedy Fake review summaries generated by schema markup Local Reviews 9
O Fake Maps Google My Business & Google Maps 2
A Fake Competitor Location Google My Business & Google Maps 7
pbarnhart The power of fake reviews - a tale from r/offmychest Local Reviews 4
mikepetersonwi Fake Facebook Reviews Local Reviews 3
JoyHawkins 4-Star Fake Review Issue - Over 2.3 Million Fake Ratings on Google Local Reviews 32
djbaxter Google's new reCaptcha v3 may help with fake reviews Websites, Software, and Security 1
Tim Colling Is there any point in reporting fake review companies like this one? Local Search Experts Forum 7
SmallBizGeek Google refusing to remove two obviously fake negative reviews Local Reviews 17
Garrett Sussman An Interview with Jason Brown: Fake Reviews, Review Management, and the Review Site of the Future Local Reviews 6
AndySimpson Get localized SERPs at an exact location without any additional tools - Fake Your Location! Local Search 27

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom