Jun 10, 2016
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Is it OK to use a call forwarding number with GMB? If so, any recs?

Eric Rohrback

Oct 3, 2012
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It depends. What's the need for a call forwarding number? Why wouldn't you want to use the actual business number?

Linda Buquet

Local Search Expert
Jun 28, 2012
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Thanks Eric, yes we need more info on specifics. But in general...

The GMB Guidelines:

Website and phone

Provide a phone number that connects to your individual business location as directly as possible, and provide one website that represents your individual business location.

Use a local phone number instead of central, call center helpline number whenever possible.

Do not provide phone numbers or URLs that redirect or "refer" users to landing pages or phone numbers other than those of the actual business, including pages created on social media sites.

Additionally if this is an existing business, most of the citations would be for it's real #.
Any change to NAP can cause problems.
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