G+ Category and Schema.org

[RR415]

Hi Guys,


My local client is an orthodontist. On his Google+ page, I am using the category "orthodontist".


HOWEVER, on my schema richmarkup, as verified using Google's structured data tester, I am using the category "Dentist"


Is this discrepancy problematic? Although the categories "dentist" and "orthodontist" are related, they're still different. Would it be better to use the category "local business" instead?

 

[Scott Rawlins]

Phil Rozek did this post last year, but I think it still applies today. Some very helpful info in there.

How to Pick (or Improvise) the Right Schema.org Markup for Your Local Business

Hope that helps.

 

[MarketingGiant]

Here is the list of all Schema tags by profession, I would recommend using Physican. I have worked with many plastic surgeon & dentist and would use Physician.
https://docs.google.com/spreadsheets/d/1Ed6RmI01rx4UdW40ciWgz2oS_Kx37_-sPi7sba_jC3w/edit?pli=1#gid=0

Also I use Json ld and would recommend using it as well instead of HTML tags.

 

[Linda Buquet]

If it were me I would not use Physician.

An Orthodontist is a Dental specialty, so he's essentially a Dentist with a special degree.
Just like an Orthopedic Surgeon is still a Physician.

That's my feeling after working in Dental for years. But I don't know if there is maybe an Ortho schema or if you can get that specific with schema. If you can than you should use Ortho.

This <a href="http://makeschema.com/">Free Website Schema Creator</a> I just found when searching for Orthodontist Schema, has Ortho as a category. But I don't know who made the tool and where they got the info or if it's allowed.

You could try it and run it through the Google <a href="https://developers.google.com/structured-data/testing-tool/">Structured Data Testing Tool</a>

All you need to do it generate it with Ortho as a category and submit the code and it will tell you if it's correct. Don't even need to put on the site and test URL yet, til you know it works.

 

[RR415]

Understood, thank you Linda, Scott, and MarketingGiant for your help!