GMB: Business name + "Ltd" versus just business name ? mixed citations

[JeffinBournemouth]

Hi,

Need opinions on the following?

Business is registered at companies house as "example business Ltd"

A lot of citations are "example business Ltd"


GMB name is "example business" (No Ltd)

And there are also a lot of citations for "example business"

For purposes of marketing and PR they dont want to use "example business Ltd"

Should I change as many citations as possible to "example business" (lose the "Ltd")

or wont Google care about the presence or lack of "Ltd" ?

opinions ?

Thanks

Jeff

 

[James Watt]

Re: GMB: Business name + "Ltd" versus just business name ? mixed citations

Google's pretty good at normalizing NAP information. If I was setting up new citations as part of a campaign, or correcting old citations that had other things wrong with them, or even updating the most important citations to include all pertinent info (say, you noticed you were getting a lead or two per month from Yelp and wanted to flesh out the listing) I would correct the business name to remove the Ltd. For citations already built that you have no other reason for touching though, I'd leave them be.

 

[JeffinBournemouth]

Re: GMB: Business name + "Ltd" versus just business name ? mixed citations

Thanks for the good advice, that is exactly what I will do.