Google is testing call button in organic search?

[Timur]

here is the catch. Not sponsored, not LSA

 

[Timur]

Is no one interested? lol

 

[fisicx]

Google tests lots of things. Adding a call button to organic snippets makes sense on a mobile device. Less so on desktop.

What's more interesting to analyse is from where Google has pulled the number. Was it the meta description, opengraph, the page content, a widget. Did Google look for a 'tel' anchor? The schema would have been the best source but this business uses the useless Yoast schema generator and doesn't include the telephone number.

More research is needed.

 

[Conor Treacy]

Not not interested, just can't replicate whether logged in or incognito.

What query did you use? Was it a "near me" or something else?

 

[Timur]

Not not interested, just can't replicate whether logged in or incognito.

What query did you use? Was it a "near me" or something else?

Tricky but doable. Try HVAC Tustin and scroll down, it's not the top results, but somewhere between page 2-3