Maxw555

Member
Joined
Dec 19, 2018
Messages
8
Reaction score
4
I have a client with a moving company in both Portland OR, and Phoenix AZ. The keyword planner for both Google and Ahrefs shows more volume/ clicks for search terms in Portland by a decent amount, even though their Phoenix location is almost double as busy in comparison to the Portland location.

The real estate markets in both cities are very active (obviously before COVID). I was assuming just by sheer population that Phoenix would have a much higher search volume for prominent keywords just based off of the population (5 million for Phoenix metro VS 2.5 million for Portland).

Possible that I am getting incorrect data from the keyword planners?
 

Conor Treacy

Member
Joined
Feb 25, 2014
Messages
196
Reaction score
106
I didn't think you could get regional results in Ahrefs, I thought it was strictly Country level (unless maybe you can get more specific when using the Rank Tracking which can go down to city level?)

Depending on the phrase being used we see different numbers in different cities/regions in Google Ads. The use of "house" vs "home" and "homes" will all differ in numbers, then it's a matter of grouping so you get a little more idea on terms or categories to focus on.

I generally use ahrefs for looking at competitors as it seems to do a better job, but then use Google Ads to filter down on city level for better accuracy. (as accurate as the data presents anyway)
 
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet Hot for Local! NEW Google Keyword Planner - KW Research by City Local SEO Tools & Software 40
Y My rival manipulates google autocomplete and now whenever I write keywords on google his name appears Local Search 14
W Do keywords in Google My Business (GMB) reviews help ranking Local Reviews 3
Dana Franks Google putting home page title keyword on other pages Organic SEO 6
georgebizpro Google June Broad Core Update Case Study: Keyword-rich domains back on the rise? Google Algorithm Discussions 2
djbaxter Google: There is no SEO advantage to keyword domains Organic SEO 6
Linda Buquet Google Keyword Stuffed Business Names - Patent Insights Google My Business & Google Maps 4
Linda Buquet Surprise! Google Top 100 Most Expensive Keywords - Lots of Local Nuggets in Here Local Search 9
E Google preferring EMDs for location based service oriented keywords? Local Search 6
Linda Buquet How to Use Google Trends for Local Keyword Research Local Search 0
Dustybones Missing Keyword Data and the Top Search Queries in Google My Business Insights? Google My Business & Google Maps 8
ColoradoChris Google plus local - added keyword, but now does NAP hurt me? Google My Business & Google Maps 23
ColoradoChris Any benefits from adding keywords to custom Google url? Google My Business & Google Maps 1
Linda Buquet Targeting The Long Tail In Google Local Search w/ Keyword Research Local Search 2
Linda Buquet Fine Tune Local Keyword Research with Google Trends Local Search 1
Weve Got Your Customers Alternative to Google for Keyword Data Local Search 3
D No more keyword reporting from google, unless you use adwords Organic SEO 9
B Google + Local Page Not Showing Up For Multiple Keywords? Help & Support for Google Local 7
F Google impressions.. #1 rank for keyword but 0 impressions?!? Help & Support for Google Local 15
rossicone Location Keywords in Google Local+ Listing Local Search 1
Lachlan_Wells Accept/Discard Google Updates - Does this feature work for you? NAP, Categories, Dashboard Data 0
E "Duplicate" Profile That Google Claims We Already Manage? Google Duplicates & Merges 1
T Can a Credit Union Create Google Posts Without Falling Under Prohibited Content? Google My Business & Google Maps 1
djbaxter Google My Business Bug Dropping SAB Businesses In Independence, Kansas Service Area Businesses 0
JamesGreenaway Google Insights query Google My Business & Google Maps 1
RobertCarnitas Google Posts Live on GMB, But Not Showing in GMB Dashboard Google My Business & Google Maps 1
rickvidallon How Do You Access The Buttons In Google My Business For Online Services? Local Search 4
NexstarNickR Google Star Rating: LSA vs. GMB All Things Google My Business [PRIVATE] (LocalU) 2
Phil Rozek Google Maps reviews get "New" label for reviews less than 1 month old Local Reviews 5
JoyHawkins Get Live Inventory Displayed on Your Google My Business Listing Google My Business & Google Maps 6
JoyHawkins Google Testing 2-Packs on Mobile Google News: Important Changes & Features 4
Paul Gregory Google Maps default location bias distance and the Google Maps Places API Google Algorithm Discussions 2
Chris Ratchford Google Analytics - setting up goals for click-to-call Organic SEO 2
L Google ranking in Legal Field Organic SEO 1
Cherie Dickey Something funny going on in Google Maps... am I missing something? Google My Business & Google Maps 1
hajnasiewicz Google Marketing Kit: Create Video Local Content 3
S Google LSA Lead Board - How to manage? Paid Search and Local Service Ads 1
krystaltaing Google My Business Bulk Verification Limit Reached? Multi-Location Issues 0
K Unable to get verified in Google for SAB Local Search 14
Matt Chauhan Google Maps showing category that doesn't even exist Local Search 1
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 2
F Google Maps Citation confusion? Google My Business & Google Maps 3
K Google requiring storefront photos Google Duplicates & Merges 4
Rich Owings Google community challenge to update 100,000 businesses Google My Business & Google Maps 0
cleverlyengaged Advice on Landmarks/POI/Unclaimed Google Map Locations? Google My Business & Google Maps 6
R What steps should I take to get my suspended and denied Google My business approved? Help & Support for Google Local 1
Jac Google My business Photos - Uploaded but not reflecting on contribution page Google My Business & Google Maps 3
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
Lanerizz Google Analytics 4 Organic SEO 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom