Hi mborgelt, yes the keyword is "Murrieta Dentist". When I am searching in Map they are on 3th position. Even the Brightlocal report shows the same.
I also decided to check for dupes one of their competitors that shows in the pack and found out they have 5 dupes of their doctors. All links pointing to the home page and listed in category Dentist. Look here
My client`s dentistry has two listing of doctors that pointing to doctors page to prevent competing with the main practice. This is also weird.
competing with the main practice listing
New advertising option:
A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters.