Google no longer shows ads on right side, adds another ad spot to the top of the SERP

[painperdu]

Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide

Up to 4 ads possible on top for commercial intent search terms. This will push other results down further and maybe force more competition for ad auction.

 

[Linda Buquet]

Whoa thanks for sharing.

Eliminating 8 ads on the right is sure going to push up bidding for those top spots.
And with queries that pull an ad 4 pack, will sure push everything else down.

I wonder if the right side will be used for a different ad type in the future?
Like pay-to-play local service ads?