Google Not Ranking New Business Name Only Old Business Name

[klharris08]

Hi SEO World,

I have a unique situation going on. USA Mortgage acquired a handful of “Academy Mortgage” locations in Texas

• San Antonio
• Harlingen
• Brownsville
• McAllen (this one has no problem for some reason)

When I search for USA Mortgage in San Antonio, Harlingen or Brownsville – no GB Profile appears. But when I search for "Academy Mortgage" (the old business name) in San Antonio, Harlingen, or Brownsville, the USA Mortgage listing shows.

Does anybody know why the listings don't rank for the new business name, and instead only rank for the old business name?

 

[Colan Nielsen]

I assume the old existing GBP's were updated with the new name? It could take some time for Google to understand. Have you done a clean-up/update of all the important business directories, data providers etc?

 

[klharris08]

Yeah we've done some citation clean up (nothing crazy though) and it's been months. This one has stumped me.

 

[GoLocal]

In the past I have used new content to displace old content.

I assume the old existing GBP's were updated with the new name? It could take some time for Google to understand. Have you done a clean-up/update of all the important business directories, data providers etc?

Probably most beneficial anyhow, as branded search transition slowly finds it's way.