Google +Post Ads Just Launched

[Linda Buquet]

Exciting new ad option just launched and is available to anyone that has more than 1000 followers.

Official Google post: +Post ads now available to all advertisers and support Hangouts on Air

[snippets] Starting today, +Post ads are available to all advertisers who meet a minimum threshold of Google+ followers. We’re also piloting two new features - promoted Hangouts on Air and automatic post promotion - to help you create compelling ad experiences and make it easier to extend the reach of your social content.

Automatically promote your most recent post
At any given moment, there is someone interested in your brand, but it’s challenging to make sure you reach people at every moment that matters. Now you can automatically promote your most recent Google+ post, and pay only when people engage with your content, extending the reach of your social content across the web.

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Here is the official help doc: Creating a +Post ad - AdWords Help

What do you think?

 

[mborgelt]

Wow, this is a pretty big connection between PPC advertising and Google +.
Just goes to show that Google is starting to combine almost all of their platforms with Google +