Can you compare Bright Local to Places Scout?
I have both but use PS the most.
To be fair, once again, I only am really interested in the rank tracker. It tells me pretty much all I need to know.
PS rank tracker blows BrightLocal rank tracker out of the water.
However, both platforms have other tools as well that I haven't really explored.
For instance, PS has a lead generator you can use to find a good list of prospects by pulling from maps for a location.
BrightLocal has a nifty quick audit you can do in a snap and email/hand to the client which shows them (normally) they have a lot of progress to make. It's quick and can be branded and really gets a prospect's curiosity up.
So they both have unique features.
And then there are some similar ones.
For instance, they both have citation trackers but I can't compare those very well. However, I'm sure someone else on here can.
If I personally had to choose between one or the other, I would choose PS. It is going to be a bit more expensive though because of how robust it is.