Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
The new carousel replacement, has been called the Hamburger pack, fanny pack & snack pack. LocalU just did a vote for the name and so far Local Stack is the winner, so let's see if it sticks.

Speaking of the Local Stack, Nifty Marketing did a click test to see where folks are clicking on the new display.

<a href="http://niftymarketing.com/click-study-test-new-local-stack/">Click Study Test: The New Local Stack | Nifty Marketing</a>
Below is just a snippet - so click the link above to read the full post.

Now that the local search industry has decided what to call the newly replaced local carousel results (Local Stack has a heavy lead) I thought it was high time we ran some tests through Usability Hub.

The biggest takeaway for me from this (and the previous click studies I have done) is that local is not everything, PPC, is not everything, and Organic is not everything. The combination and importance given to each is important and can create a great local search marketing strategy. Those who only focus on one of the areas are those who find themselves eventually without traffic and without options.

Interestingly, even with the images in the Local Stack, in the 1st heat map, the listing that got the clicks was #1 organic, EVEN THOUGH it was below the stack and below the fold.

Click over to see the heat maps and Mike's commentary about them.

What do you think???
<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="The new carousel replacement, which has been called the Hamburger pack and fanny pack has been renamed the Local Stack. See where they click!">
<meta property="og:image" content="http://niftymarketing.com/wp-content/uploads/2014/12/New-Pack-Click-Test-SLC-%E2%80%A2-Test-Results-%E2%8B%85-UsabilityHub-575x1024.png">
 
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet Another New Local 3 Pack Click Through / Heat Map Study - Mike Ramsey Google My Business & Google Maps 3
Linda Buquet New Local Heat Map Research Shows Not Many Clicks from the Pack Google My Business & Google Maps 2
Linda Buquet Heat Map Study - New Review Stars, Do they Get the Clicks? Local Reviews 2
Linda Buquet Heat Map - Local Vs Organic - Which Listing Gets the Eyeballs & Clicks? Local Search 7
JoshuaMackens Customer Heat Map Consultant's Corner 7
AndySimpson Using Heat Maps to find a clients next office location Local Search 10
Dustybones Heat Map Study 2014: The evolution of Google's SERPS Local Search 5
F Nearby Now: Heat Maps & Reviews. Does anyone use this? Local Search 18
L Local search results heat map? Local Search 4
Jeffrey Taylor 105 but it's a Dry Heat in Cave Creek Arizona! Introduce Yourself - We're Friendly 4
Tim Colling I'm getting calls from "Google Maps" at 650-206-5555, asking about clients' hours - are they legit? Google My Business & Google Maps 2
R Map pin and get directions discrepancy Google My Business & Google Maps 2
djbaxter Google Maps Removed 55M Reviews & 3M Fake Business Profiles Spam on Google 2
S How to remove a GMB from maps of a previous owner who ran 3 businesses from the same address Google My Business & Google Maps 6
D Google Maps, Years in Business Google My Business & Google Maps 4
Vickyboli Google maps pin misplaced Google My Business & Google Maps 6
L Google Maps 'Details' section - Can you add to this or edit? NAP, Categories, Dashboard Data 3
Ryan Steinolfson How do you get the business name to show up next to the map pin? Google My Business & Google Maps 2
H Map Pack Ads for Service Area Business Google My Business & Google Maps 4
M Decreased traffic to Google maps due to local service ads Paid Search and Local Service Ads 1
J Why is my label in Google Maps blue instead of red? Google My Business & Google Maps 3
K New Real Estate (apartments) on Google Maps Local Search 2
Professor M Google Maps and Google My Business Big Changes - Google Maps Local News Feed Google My Business & Google Maps 26
H Home page and create map Google My Business & Google Maps 0
Professor M Google Maps Update - live status of takeout and delivery orders when you book or order from Google Maps on Android and iOS Google News: Important Changes & Features 0
Koray Tuğberk GÜBÜR Yandex Maps and NAP Consistency NAP, Categories, Dashboard Data 5
L Apple Maps With Call Tracking Number On Website Citations 4
pbarnhart Google Maps Test - USPS cross-referencing for deliverability Google My Business & Google Maps 1
Tim Kahlert Knowledge Panel instead of Map Pack [inexplicable] Google My Business & Google Maps 7
petrakraft Wrong location of an address in Maps Google My Business & Google Maps 6
Brian Barwig Why You Should Embed a Google Map on Your Website Google My Business & Google Maps 1
Ben Walsh Best keywords to use for geogrid ranking maps Ask a LocalU Expert [PRIVATE] (LocalU) 2
O Garage door fake maps Google My Business & Google Maps 2
NickB-Tampa URL is updated in Google My Business but doesn't show up correctly in maps or on Bright Local Local Search 2
RattlingTram Map Pack Rankings for SAB with equal intent keywords Service Area Businesses 2
starter_70 Are GMB posts not showing on SERP or Maps page? Google My Business & Google Maps 4
A Big Issue with Google Map Rankings For Everyone Local Search 9
Scott Rawlins No Ability to Leave a Review from the KP, Only Maps Local Reviews 2
Chaddow Business Still visible in GMB - But disappear from maps Local Search 3
raellovepie NEW? Slider Carousel in Maps Google My Business & Google Maps 3
Lachlan_Wells Maps confuses a bar for a furniture store Google My Business & Google Maps 3
Justin Mosebach How to check SERPs for presence of a map pack in bulk? Organic SEO 4
U How is Google Selecting Places on Google Local Context Maps Google My Business & Google Maps 0
MKubot Google Maps Embed on Landing Page - Helpful? Google Local 101 4
k.ivanova Google My Business & Google Maps forum threads being deleted Google My Business & Google Maps 11
djbaxter SEO Company Sabotages Ex-Client's GMB & Maps Listing Google My Business & Google Maps 0
djbaxter Google Maps Travel Time Break Room: Chat and Off Topic 0
PaulSteinbrueck Apple Maps requiring verification every login? Local Search 3
wesduplantier Favicons in Maps search menu? Google News: Important Changes & Features 5
raellovepie Map Snippet - KP under Popular Times | GMB moving it down? Google My Business & Google Maps 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom