Help! Which Page Do I Link to our GBP Profile?

[gray0620]

Hey Everyone,

I'm looking for insight into what page I should link to one of our GBP location pages. Currently, we have 4 service locations, each with its own respective service pages. I understand that I should be linking those pages to the GBP profile but I'm afraid we're going to lose all of our rankings for one of our locations which are linked to our home page (higher authority).

My question is, should I link to the home page which has more authority but not as specific to the key words as our service pages or should I link to the service page?

 

[Colan Nielsen]

If the location is already ranking and performing well I might leave it pointing to the homepage. If there is a lot of opportunity for improvement I would try linking to the specific service/location page. The cool thing is that if you make the change and are unhappy with the result, you can simply change it back.

 

[Orlando Sydney]

If the location is already ranking and performing well I might leave it pointing to the homepage. If there is a lot of opportunity for improvement I would try linking to the specific service/location page. The cool thing is that if you make the change and are unhappy with the result, you can simply change it back.

So changing GBP link seasonally won't cause any red flags?

Some parts of the year link it to the home page and other times to a specific service page.

 

[Colan Nielsen]

There's always a risk of edits triggering a suspension, but changing it in and of itself certainly isn't a red flag.

 

[Orlando Sydney]

There's always a risk of edits triggering a suspension, but changing it in and of itself certainly isn't a red flag.

Thank you. It might be lower risk to just change all the titles on the home page back and forth /

 

[Colan Nielsen]

I wouldn't recommend doing that.

 

[Orlando Sydney]

I wouldn't recommend doing that.

Why's that, I thought the titles (and ranking key words) on the GBP linked landing page made a big difference to what you show up for?

 

[JS Girard]

Why's that, I thought the titles (and ranking key words) on the GBP linked landing page made a big difference to what you show up for?

I believe the concern is more with what this might to the webpage's organic rankings.

 

[Colan Nielsen]

Why's that, I thought the titles (and ranking key words) on the GBP linked landing page made a big difference to what you show up for?

Yep, what @JS Girard said. You don't want to continually change the focus of a page on your website because of the impact on organic rankings.

 

[Orlando Sydney]

Yep, what @JS Girard said. You don't want to continually change the focus of a page on your website because of the impact on organic rankings.

Thanks guys. But that is the whole idea, no risk to GBP suspension for changing linked page and the seasonal changes to the home page organic rankings, sure it take a few weeks or so, but if the market changes seasonally and GBP changes are risky, not many other choices.

 

[Orlando Sydney]

I believe the concern is more with what this might to the webpage's organic rankings.

cheers for the reply