"Highly rated" with 1 review? + Missing "Service"

[j_holtslander]

Google has added a "Highlight" on mobile devices of "Highly Rated" for a client of mine's new GMB property. (He has 1 single Google review.)
Anyone seen this before?

I discovered this by accident while trying to find out why his one single service definition isn't displaying anywhere on his profile despite being defined. (Which is another curiosity.)

 

[Phil Rozek]

@j_holtslander, that service shows up if you search in the Google Maps app and click the "Menu" button. (Google's always stuck "Services" under there, which has always seemed odd.)

My guess is the "Highly Rated" attribute shows up just because the one review is a 5-star. Kind of a low threshold, but I can understand the logic (i.e. it's an accurate label if your client keeps up the strong reviews, and it goes away if your client gets some clunkers).

 

[j_holtslander]

@j_holtslander, that service shows up if you search in the Google Maps app and click the "Menu" button.

I didn't see the "Menu" button (Which I was expecting) when I looked but I just checked in the iOS Maps App and I do see it there now.

It doesn't show up when emulating iOS in the Chrome browser on Desktop. Odd.

My guess is the "Highly Rated" attribute shows up just because the one review is a 5-star.

I thought perhaps it was picked up from other platforms like Facebook and Yelp.

 

[Rich Owings]

The "highly rated"often shows up on mobile if they have a 4.0+ average review on Google.