Home Services SABs - slow decline in Phone Calls?

[GMBapi.com]

Just wondering if anyone else is seeing a slow but steady decline of incoming calls from GBPs?

 

[fisicx]

You personally or your clients?

 

[GMBapi.com]

We are seeing it across client accounts - US listings. Calls in particular.

 

[fisicx]

Are these calls you are tracking or is the client reporting fewer calls?

 

[Brian - TGL]

We are seeing it across client accounts - US listings. Calls in particular.

What range of percentage are you seeing a drop?

 

[GMBapi.com]

@Brian - TGL - So we are seeing slight decreases in total actions year on year in the US market (low single digit). Which we can explain through the "AI Overviews"appearance in the US (and other similar AI SERP developments). But on top of that, we are seeing calls being almost 80% of that decline - which seems odd. Hence our post here - anyone else seeing this? Any thoughts on what could be driving this?

 

[Brian - TGL]

Do the number of profile views reflect the same decreases?

 

[GMBapi.com]

@Brian - TGL Yes more or less the same as the small y/y decline in impression (as in actions), minimal difference there in y/y trend. It is the fact that the calls are driving the decline in actions which I can't explain.

 

[GMBapi.com]

@fisicx - neither - it is the calls we import from the GBP profiles.

 

[JoyHawkins]

How recently are you noticing this trend? Is it something you've seen all year, or is it something recent as of this month, etc?