Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
The awesome graphic guys at my company put together a nice infographic on how people use local search (based on a bia kelsey study) - How Consumers Use Local Search

<a href="http://hubshout.com/?How-Consumers-Use-Local-Search&AID=1195"><img src="http://s3.amazonaws.com/systememailimages/41_20140514_0189073.jpg"></a><br><a href="http://hubshout.com">HubShout</a>

The execs at HubShout also do a daily video and talk about some of the new things happening in the industry, so that's where the infographic is from. Let me know what you guys think. If you have some good suggestions, add a comment on our site (we use Disqus) and lets get a cool discussion going.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Yes great job on the infographic Eric!

Thanks for sharing here AND for mentioning at your blog that you shared it with us.
Much appreciated!
 

Jon Hall

Member
Joined
Jul 11, 2013
Messages
138
Reaction score
65
Great graphic! I found some of the "biggest local mistake" data a little hard to believe and then looked at the study to see that it refers to SMBs not putting basic contact info on their homepage. (Most presumably list it somewhere on their site.)

Given that SMBs/consultants often try to draw actionable insights from resources like this, you might want to clarify--you want them to say, "Doh! I better get my phone number front and center!" rather than "I have a Contact Us page so I'm good."

Finally, no doubt among the costlier mistakes in this category must be SMBs' neglect of reviews! (Yep, you can count on me to say it every time ;)
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
Definitely agree with you Jon (on both the homepage part and the reviews :D). It's ridiculous that small business owners aren't thinking, "what is the easiest way to get someone to call me?" I think if more people put themselves in the shoes of the user, they'd realize, "oh crap, I actually have to work to find a phone number?" That should be enough to push them for a change.

Or maybe I just have the marketing hat on right now and i'm not thinking like a typical business owner... :p
 
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet Understanding Consumers' Local Search Behavior - Google Infographic Google My Business & Google Maps 3
rosie.brightlocal New Local Consumer Review Survey now live! Local Reviews 0
rosie.brightlocal BrightLocal's Local Consumer Review Survey 2017 Local Reviews 1
Linda Buquet Local Consumer Barometer by Google - Peek into the Minds of Local Searchers Google My Business & Google Maps 1
Dustybones Consumer Behavior Is Driving Local Business, Not New Media Local Search 1
Andy consumers feedback about a website Contact Us Messages 1
djbaxter California Consumer Privacy Act (CCPA) takes effect on January 1, 2020 Websites, Software, and Security 2
MiriamEllis Mike, Phil, Miriam and David Brainstorm Consumer Feedback Local Reviews 2
Ajay Prasad Yelp is releasing new round of consumer alerts Local Reviews 4
H 60% of consumers never make it to SMB website - find info elsewhere Local Search 4
Dustybones Brightlocal Review Survey helps us understand consumers Local Reviews 2
Linda Buquet YELP Says: Attempts to Mislead Consumers? Not On Our Watch! Local Search 6
Dustybones Mike Blumenthal discusses reviews and how they motivate consumers Local Reviews 1
Brian Cutts Recommends Google Consumer Surveys Local Search 1
Linda Buquet Yelp Fake Review Sting OUTS SMBs, Warns Consumers Local Search 9
Colan Nielsen NEW Introducing a Complete Local SEO Platform by Persuaded.io LSF News and Announcements 7
T What is the best reporting tool for Local SEO Recycle Bin 0
harmony Another Google Local Ranking update? Google Algorithm Discussions 11
Chris Ratchford Google Ads- Local Pack- one GMB location only? Paid Search and Local Service Ads 1
W Local Search Ecosystem Diagram Local SEO Tools & Software 1
C Franchise hub site ranking higher then local franchise sites for the brand? Organic SEO 1
koji Local business with online nationwide services in a post-corona world Google Local 101 5
Barb Davids Phone number not local area code Moving or Name Changes 2
Shelly Pros & Cons of Facebook Locations for Local SEO (for a Credit Union) Multi-Location Issues 3
rich_marlatt Do the number of backlinks from a domain have any impact on local SEO? Local Search 2
zach.todd What do you look for in a local website audit? Organic SEO 7
Professor M New Local European Local listing removals Process Google My Business & Google Maps 1
D Can you set an end-date for Local Services Ads? Paid Search and Local Service Ads 1
Barb Davids Ad fraud with Local Service Ads? Paid Search and Local Service Ads 6
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 4
Annika Neudecker One year later, is your GMB/local SEO traffic still up? Local Search 3
Colan Nielsen Find Local Link Opportunities with ZipSprout’s FREE Local Sponsorship Finder! Local SEO Tools & Software 8
Nicole Basham Cons of Removing Second FB Page Profile/"Extra" Twitter account for Local SAB? Mobile & Social 1
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 14
rustybrick Google Local ranking update? Google Algorithm Discussions 12
Matt Chauhan Serious Problem With A Dentist's Local Rankings. NAP, Categories, Dashboard Data 1
S Local Services Ads - Fake Reviews Local Reviews 1
chrism Local Competitor Keyword Stuffing/Similar Words In GMB Spam on Google 8
buzzrank Home inspector business category not available in Canada, but local competitors have NAP, Categories, Dashboard Data 3
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
F Turkish post: Google My Business local seo Recycle Bin 0
accessted Local Falcon GMB Question Service Area Businesses 2
F Google My Business local seo Google Local 101 3
S What makes a great Home/Landing Page in Local? Local Search 6
E What is the Click Through Rate / Conversion Rate for GMB or Local 3 Pack listings? Google My Business & Google Maps 3
J New local pack display? Google Algorithm Discussions 2
N Dedicated local search Local Search 12
djbaxter Webinar The State of Local Search 2021 [Webinar + Q&A] Events 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom