Eric Rohrback

Oct 3, 2012
Reaction score
The awesome graphic guys at my company put together a nice infographic on how people use local search (based on a bia kelsey study) - How Consumers Use Local Search

<a href=""><img src=""></a><br><a href="">HubShout</a>

The execs at HubShout also do a daily video and talk about some of the new things happening in the industry, so that's where the infographic is from. Let me know what you guys think. If you have some good suggestions, add a comment on our site (we use Disqus) and lets get a cool discussion going.

Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
Yes great job on the infographic Eric!

Thanks for sharing here AND for mentioning at your blog that you shared it with us.
Much appreciated!

Jon Hall

Jul 11, 2013
Reaction score
Great graphic! I found some of the "biggest local mistake" data a little hard to believe and then looked at the study to see that it refers to SMBs not putting basic contact info on their homepage. (Most presumably list it somewhere on their site.)

Given that SMBs/consultants often try to draw actionable insights from resources like this, you might want to clarify--you want them to say, "Doh! I better get my phone number front and center!" rather than "I have a Contact Us page so I'm good."

Finally, no doubt among the costlier mistakes in this category must be SMBs' neglect of reviews! (Yep, you can count on me to say it every time ;)

Eric Rohrback

Oct 3, 2012
Reaction score
Definitely agree with you Jon (on both the homepage part and the reviews :D). It's ridiculous that small business owners aren't thinking, "what is the easiest way to get someone to call me?" I think if more people put themselves in the shoes of the user, they'd realize, "oh crap, I actually have to work to find a phone number?" That should be enough to push them for a change.

Or maybe I just have the marketing hat on right now and i'm not thinking like a typical business owner... :p
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet Understanding Consumers' Local Search Behavior - Google Infographic Google My Business & Google Maps 3
rosie.brightlocal New Local Consumer Review Survey now live! Local Reviews 0
rosie.brightlocal BrightLocal's Local Consumer Review Survey 2017 Local Reviews 1
Linda Buquet Local Consumer Barometer by Google - Peek into the Minds of Local Searchers Google My Business & Google Maps 1
Dustybones Consumer Behavior Is Driving Local Business, Not New Media Local Search 1
Andy consumers feedback about a website Contact Us Messages 1
djbaxter California Consumer Privacy Act (CCPA) takes effect on January 1, 2020 Websites, Software, and Security 2
MiriamEllis Mike, Phil, Miriam and David Brainstorm Consumer Feedback Local Reviews 2
Ajay Prasad Yelp is releasing new round of consumer alerts Local Reviews 4
H 60% of consumers never make it to SMB website - find info elsewhere Local Search 4
Dustybones Brightlocal Review Survey helps us understand consumers Local Reviews 2
Linda Buquet YELP Says: Attempts to Mislead Consumers? Not On Our Watch! Local Search 6
Dustybones Mike Blumenthal discusses reviews and how they motivate consumers Local Reviews 1
Brian Cutts Recommends Google Consumer Surveys Local Search 1
Linda Buquet Yelp Fake Review Sting OUTS SMBs, Warns Consumers Local Search 9
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 0
rustybrick Google Local ranking update? Google Algorithm Discussions 0
M Serious Problem With A Dentist's Local Rankings. NAP, Categories, Dashboard Data 1
S Local Services Ads - Fake Reviews Local Reviews 1
chrism Local Competitor Keyword Stuffing/Similar Words In GMB Spam on Google 2
buzzrank Home inspector business category not available in Canada, but local competitors have NAP, Categories, Dashboard Data 2
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
F Turkish post: Google My Business local seo Recycle Bin 0
accessted Local Falcon GMB Question Service Area Businesses 2
F Google My Business local seo Google Local 101 3
S What makes a great Home/Landing Page in Local? Local Search 6
E What is the Click Through Rate / Conversion Rate for GMB or Local 3 Pack listings? Google My Business & Google Maps 3
J New local pack display? Google Algorithm Discussions 2
N Dedicated local search Local Search 12
djbaxter Webinar The State of Local Search 2021 [Webinar + Q&A] Events 0
Imperialpest Page Speed and Local / Ranking Question Ask a LocalU Expert [PRIVATE] (LocalU) 5
djbaxter Online Conference Pubcon Local Services Marketing Conference, January 20-21, 2021 Events 3
L Local Service Ad for Attorney Paid Search and Local Service Ads 1
Professor M No Reviews on Local Packs for Car Wash Category in Different Countries Google My Business & Google Maps 1
SpectateSwamp How about discussing local search... Like the Spectate one; everything a 50+ years of programming Geezer wants Break Room: Chat and Off Topic 3
B Google Beacons helping Local visability? Local Search 1
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
M Decreased traffic to Google maps due to local service ads Paid Search and Local Service Ads 1
Eoghan_MFeed Looking for a SaaS but more importantly Local Search experienced product managers 🔍 Local SEO Job Board 0
Professor M Google Maps and Google My Business Big Changes - Google Maps Local News Feed Google My Business & Google Maps 26
Shelly "On the menu: [item]" visual label in local pack Help & Support for Google Local 3
Brian Barwig Unconventional Approaches to Local Link Building Local Search 0
Marty Twelves Local links: are they really that much better? Local Search 1
Y Whenever I publish update for my local business, my local rankings drop for 3-4 days Local Search 1
H Recorded Sessions from Local U Local Search 1
jeff_taylor GMB Removes Reviews from Local Pack Local Search 0
Scott ClientClicks Call Tracking for Local Service Ads Paid Search and Local Service Ads 4
jpayne7 Google Favoring Rich Snippets for Job Postings over Local Business Listings? Google Local 101 4
NexstarNickR Google Local Service Ads: Price Increases due to Bidding Rollout Paid Search and Local Service Ads 3

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom