Mar 15, 2016
Reaction score
How to Create an ORMM Case Study for Your Agency


How to Create an ORMM Case Study for Your Agency

A great case study starts with the right ingredients.

When most of us think of a great case study, we think about something that’s generic – content that is well written, focused on results, statistically valid, etc. Something along those lines. That’s where the problem starts; a great case study is consistent with… itself.

Here’s what I mean. A great case study is all of the things we’ve mentioned before. But it’s good for the client and it’s good for the presenter – you.

What does that mean? We’re showing clients the results we’re able to achieve. We’re presenting the problem and the solution. Still pretty standard so far right? Here’s where we move beyond the traditional case study.

Great case studies create more problems

Every solution, whether it’s a product or service, creates new additional problems. Buy a new car and you now have to deal with tune ups, oil changes and routine maintenance. You create a review management case study and long story short, clients want to hire you. Your clients now need…


Responding to one-off reviews is one thing, changing the collective perception of your business in your industry is another. Dr. Gottman’s balance theory of relationships suggests a 5:1 ratio. Five times as many positive interactions as there are negative.


If overall sentiment for your client’s product is poor, but their ratings average 4 stars or higher, which matters more? Metrics aren’t created equal, they’re goal dependent. The distribution and frequency of new reviews as a metric, may be more important than sentiment if you’re simply looking to minimize damage and vice versa.


Which steps should your client take first? When should they take those steps? Will these steps require any policy or procedure changes?

A great case study serves you and your clients. It ends by introducing and agitating key problems your clients need solved. These are problems that keep them up at night.

Has your agency created a case study strictly for Online Review Management and Marketing? What do you think are the essentials to include to effectively tell the story?

Read more insights from Andrew in the full post.

Last edited by a moderator:

Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
Thanks for sharing Garrett! When folks click over to read, they'll see this is another meaty post with lots of data and great suggestions.

I have not done a case study in years and when I did, I just winged it.
If I had to do one today I'd have no clue, especially for ORMM.
So this is really great info to have and bookmark!

What do you guys think? Do you use case studies in your marketing?
Similar threads
Thread starter Title Forum Replies Date
T Can a Credit Union Create Google Posts Without Falling Under Prohibited Content? Google My Business & Google Maps 4
hajnasiewicz Google Marketing Kit: Create Video Local Content 3
O Create an online store with Chinese goods Recycle Bin 0
A Listing suspended due to account manager spamming? Google advise to create new GMB Local Search 13
J Recommendations needed for creating a baseline Local Search 4
D GMB Reinstate or Create New Account After Relocating Local SEO Job Board 2
eshad Account suspended, duplicate created. Suspended listing shows. Verified listing does not Google Duplicates & Merges 3
W 1 business wants to create 2 profiles Google Local 101 11
H Home page and create map Google My Business & Google Maps 0
P Posts Created for Change in Business Hours Google My Business & Google Maps 2
djbaxter NEW Creating a new article thread How To Guides 0
djbaxter NEW How to create a new question and answer thread How To Guides 4
P Is it possible to create a second GMB page for a new business based at same address and landline? Multi-Location Issues 1
ashikjibon Can I create another GMB page by using the same Business name? (Different Location) Multi-Location Issues 4
P Creating Content Silo to improve Category Page (Best Practice Query) Local Content 1
j_holtslander Insta-fail when creating a place? Help & Support for Google Local 5
C Help: new owner for biz, former employee created GMB, posting offensive photos and won't relinquish Help & Support for Google Local 12
H Should I create a GMB if there is no 3-pack in the SERP? Google My Business & Google Maps 3
Nicole Basham Are You Still Creating Regular Google Posts? Google My Business & Google Maps 5
N Creating new location groups, does it affect other owners/managers' views? Multi-Location Issues 2
Oliver Keates Creating a GMB after Covid 19 Google My Business & Google Maps 1
CarrieHill NEW Use Places Scout to Create Visual Aids for Ranking, Monitor GMB Changes & Create GMB Scorecards Local SEO Tools & Software 4
Greg Bernhardt Creating a GMB listing for attorney owner of law firm Google My Business & Google Maps 7
K How Are New Categories Created? Google My Business & Google Maps 1
Rich Owings Can new GMB listings be created now? Google My Business & Google Maps 6
P Can you recommend a person or company to create Schema? Local Search 6
mikepetersonwi Unable to create GMB listing as it's considered a duplicate Google Duplicates & Merges 1
J Should I Create a GMB Website Google My Business & Google Maps 7
Barb Davids Create an event that my client works for but didn't create? Google My Business & Google Maps 1
M Fake Map Listings Auto-Created by Citation Service? Spam on Google 6
jasonfox I own a Real Estate Brokerage with 40 agents. What do I tell my agents when they can not create a GMB? Google Duplicates & Merges 17
A Am I creating duplicate content? Google Duplicates & Merges 9
FriarTuck00 Opening Soon - Create or Wait? Citations 4
Lachlan_Wells Creating Duplicate Listings for Multilingual Businesses Google My Business & Google Maps 2
Gsmithmike Would You Create Location Pages, or Use Home page to create citations? Local Search 1
T Avoiding Doorway Pages/Creating Unique Local Content Local Search 0
Callmenicholi Google My Business Creating Google Contributor Profiles - Train Wreck Google My Business & Google Maps 9
L Which is easier to rank? Claim existing listing or create new listing? Ranking Puzzles 2
Kevin Marshall Should I Create a New Email Address For Citation Work? Citations 11
J Cannot Create Login Contact Us Messages 1
Toy2004 Creating City Pages Local Search 10
iwebresults Create second location to qualify for LSA Paid Search and Local Service Ads 4
S Does adding service areas create a radius? Service Area Businesses 19
S Create a short name & URL for your business Google My Business & Google Maps 10
U Is Google creating more listings with data obtained from elsewhere Google My Business & Google Maps 6
L Newly Created GMB Listings Disappearing Help & Support for Google Local 0
L Second Google listing being created from phone number Help & Support for Google Local 5
Oleg Donets Creating GMB listing for individual services Google My Business & Google Maps 4
vivekrpatel Request to Create New Thread Contact Us Messages 1
D Write/delete/create information from (CMS/ERP/Google App Script) TO GMB API : in both ways Local SEO Tools & Software 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom