Local Search Expert
- Jun 28, 2012
- Reaction score
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Wanted to share this awesome list from Whitespark. Nyag just blogged it yesterday.
See my comment at the bottom.
<a href="http://www.whitespark.ca/blog/post/57-whitespark-s-list-of-a-ok-nap-variations-for-google-maps-bing">Whitespark's List of A-OK NAP Variations for Google Maps & Bing</a>
What are acceptable address formatting variations that won't impact my citation consistency?
This is a question that our clients often ask us. While NAP (Name, Address, Phone Number) consistency is critical to a citation profile, there is a long list of abbreviations that will not harm your profile.
"8902 99 Street" or "8209 99 St"
"James and Sons" or "James & Sons"
"Super Awesome Tire Inc." or "Super Awesome Tire Incorporated"
Google and Bing algorithms are capable of normalizing data, which means that certain address variations are okay. We've compiled a list of these variations for those who prefer to have a reference.
And here is the awesome and helpful list!
<a href="http://www.whitespark.ca/acceptable-google-maps-nap-abbreviations-and-variations">Acceptable Google Maps NAP Abbreviations and Variations</a>
In comments at the blog post this was asked:
I'm a little confused here. Your telling us that consistency in NAP for your business is critical and to a citation profile, "there is a long list of abbreviations that will not harm your profile".
The reason I'm confused I have heard from other top SEO (AutoRevo Blog | Local SEO Tips & Help For All Auto Dealers) and MOZ that it important that NAP and citation be consistent across search engines. Moz.com/local tells you about consistency issues. So this is why I'm a little confused.
My answer, and I hope Darren or Nyag will confirm, is this...
Yes consistency is important. So 1st and very important, make sure that NAP is correct in the GMB dashboard. Then use that NAP consistently across citations.
BUT if certain citations won't accept the address as you input it or change from Suite to #, don't sweat it. OR if you have citations out there where they are slightly off, as in St instead of Street or other acceptable variations, don't sweat it too much either. Just be as consistent as you can with new citations.
What do you think? Handy list to have, right?
And handy info to have to show clients that are worried about perfect consistency!
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