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Google's Algo is increasingly becoming more dynamic thanks to machine learning.

One thing pointing to this is their patent released last April, "Information Gain Scores."

Bill Slawski did a nice write-up for more information.

It seems to spell out an advantage to pages that offer information over and above other competing pages.

My tip: "Be the best answer" ... This may seem basic but I like to think in this way.

Here are a few ideas I've come up with to share:
  • Add more detail. Lists, case studies, step by steps.
  • Include comparison tables in your article: price, rating, etc...
  • Cite your sources and give real data.
  • Include things like FAQ schema if applicable.
Anything else?
 
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