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- Dec 3, 2013
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Google's Algo is increasingly becoming more dynamic thanks to machine learning.
One thing pointing to this is their patent released last April, "Information Gain Scores."
Bill Slawski did a nice write-up for more information.
It seems to spell out an advantage to pages that offer information over and above other competing pages.
My tip: "Be the best answer" ... This may seem basic but I like to think in this way.
Here are a few ideas I've come up with to share:
One thing pointing to this is their patent released last April, "Information Gain Scores."
Bill Slawski did a nice write-up for more information.
It seems to spell out an advantage to pages that offer information over and above other competing pages.
My tip: "Be the best answer" ... This may seem basic but I like to think in this way.
Here are a few ideas I've come up with to share:
- Add more detail. Lists, case studies, step by steps.
- Include comparison tables in your article: price, rating, etc...
- Cite your sources and give real data.
- Include things like FAQ schema if applicable.
