Joined
Nov 28, 2018
Messages
55
Reaction score
11
Hi,

I've noticed one of my clients competitors has multiple GMB listings. Part of the Business Name on each is common, i.e. the name of the business, but the other parts include keyword and location spam.

I used Suggest An Edit to mark these as duplicates two weeks ago - highlighting they were duplicates of another listing (the one listed at the same address as the one used on their website) - but to date no action has been taken.

Maybe I need to be more patient?

My intention was to then use the Redressal Form to highlight these duplicates, but then I noticed this line in the "Guidelines for representing your business on Google"

*** There should only be one profile per business, as this can cause problems with how your information displays on Google Maps and Search. ***

Should. Hmm. This got me thinking.

Is having more than one GMB listing actually against Google guidelines?

I'm pretty sure I've read that it is, but is this a good enough reason to use via the Redressal Form. I've had limited success using the tool to date so just wanted to reach out to the community first before I use it again.

Any tips would be gratefully received from anyone who has had success in cases similar to this.

Many thanks for reading!
 
Joined
Sep 16, 2020
Messages
1
Reaction score
0
Hi,

I've noticed one of my clients competitors has multiple GMB listings. Part of the Business Name on each is common, i.e. the name of the business, but the other parts include keyword and location spam.

I used Suggest An Edit to mark these as duplicates two weeks ago - highlighting they were duplicates of another listing (the one listed at the same address as the one used on their website) - but to date no action has been taken.

Maybe I need to be more patient?

My intention was to then use the Redressal Form to highlight these duplicates, but then I noticed this line in the "Guidelines for representing your business on Google"

*** There should only be one profile per business, as this can cause problems with how your information displays on Google Maps and Search. ***

Should. Hmm. This got me thinking.

Is having more than one GMB listing actually against Google guidelines?

I'm pretty sure I've read that it is, but is this a good enough reason to use via the Redressal Form. I've had limited success using the tool to date so just wanted to reach out to the community first before I use it again.

Any tips would be gratefully received from anyone who has had success in cases similar to this.

Many thanks for reading!
I was wondering the same thing. I have a client that has two service locations that do not over lap but they are about 30 miles away and we’ve used certain keywords and city location for obvious SEO reasons

For Ex: Cupcake’s Cupcake Bakery XYZ City and Cupcake’s Cupcake Bakery ABC City.

So, if it’s Cupcake’s Cupcakes, and we add ‘Bakery’ along with the ‘city’ location has seemed to work for months.

But I’ve noticed precedence given to franchise companies with a verified address in another city yet they have used a city in their name which is outside of their area.

They still show on the map pack after being reported.

Everything has been working fine with one listing for almost a decade and the new location has been verified and their location page ranks on Google #1 for a short tail keyword we are working on BUT the map pack never shows UNLESS it is surrounding cities that are in the ORIGINAL verified GMB listings area.

I feel like I’m on a borderline given the company I’m working with and the short travel time between cities but I believe there is a false representation on the larger franchise locations by inserting a different city they’re are not located in just to get a piece of the pie.
 
Joined
May 3, 2018
Messages
148
Reaction score
218
@nathangdavidson Don't let the use of the word "should" throw you off. Google allows only one listing per physical location. (Assuming each location also meets all other eligibility criteria.)

For SABS, you can have multiple listings provided each has "...separate service areas and separate staff...". (i.e. no overlap of service areas) Also "The boundaries of your profile’s overall service area shouldn’t extend farther than about 2 hours of driving time from where your business is based. For some businesses, larger service areas may be appropriate."

If your competitor's two locations are eligible, you're not going to have much luck reporting them as duplicates. Consider reporting them for name spam instead.
 
Joined
Nov 28, 2018
Messages
55
Reaction score
11
@nathangdavidson Don't let the use of the word "should" throw you off. Google allows only one listing per physical location. (Assuming each location also meets all other eligibility criteria.)

For SABS, you can have multiple listings provided each has "...separate service areas and separate staff...". (i.e. no overlap of service areas) Also "The boundaries of your profile’s overall service area shouldn’t extend farther than about 2 hours of driving time from where your business is based. For some businesses, larger service areas may be appropriate."

If your competitor's two locations are eligible, you're not going to have much luck reporting them as duplicates. Consider reporting them for name spam instead.
Hello @Stefan Somborac , thanks for your reply.

I think the first thing here is that these "duplicate listings" all look like residential addresses. So whilst they might "make in-person contact with customers during its stated hours" I'd say it's more likely they don't. They've each been set up as standard GMB profiles, rather than SAB's, so whilst they each have different addresses, my feeling is they're ineligible.

The latest revisions to the SAB guidelines are somewhat confusing to me, but since the three profiles are located within a 2 hour drive of their primary profile, I'd say they'd be ineligible even if they converted their profiles to SABs.

I may do as you suggest and re-report them for name spam if I they aren't removed within two weeks of my redressal form submission. It just feels like they're playing the system and it's hugely frustrating!
 

georgenenni

Member
Joined
Aug 26, 2020
Messages
24
Reaction score
38
I feel to maximize local search opportunities with GMB it is best to follow the big box retailers like Walmart, Home Depot, Kroger, etc. by creating departmental GMB pages. Try it yourself, in the U.S. most searches for "pharmacy near me", "deli near me", or "bakery near me" will deliver Walmart department listings. Google then "nests" these department GMBs, as many as a dozen for big retailers. For me this seems to encourage the process, as Google not only nests the listing, but also posts departmental hours for each GMB. For automotive, this allows the body shop to score better with those searches, such as "body shop near me", vs. the sales queries like "Jeep dealer near me".
 
Joined
Nov 28, 2018
Messages
55
Reaction score
11
@nathangdavidson - Scroll down to the section "Remove a location from Maps" in the doc Remove one or more Business Profiles.

Using "Suggest an edit", "Close or remove" and then selecting "Private place or home", you may be able to get the listing removed entirely because it is ineligible.
Thanks, I hadn't noticed that option before - I chose the 'Duplicate of another place' option previously which had no impact. I'll wait to see if Google react to the Redressal form I've submitted, if not, I'll try this. Thanks again.
 
Similar threads
Thread starter Title Forum Replies Date
Priya Chandra Do you have one or more locations? Then this article is for you! Marketing 0
Dustybones Does Google have more verified business pages than Facebook? Google My Business & Google Maps 0
Dustybones Can small sites rank better than larger sites that have more traffic? Local Search 0
EduarddeBoer Problem with two different locations having same address Google My Business & Google Maps 9
D A client has 3 verified GMB's across 2 states,with service pages for each location. Should service pages have only their respective locations address? NAP, Categories, Dashboard Data 3
rich_marlatt Do the number of backlinks from a domain have any impact on local SEO? Local Search 2
Jen Currier Is there any advantage, besides a single sign in, to having all clients connected to our GMB account? Google My Business & Google Maps 3
abbiebeltran Google Reviews Now Have 'Service-Testimonial-Tags' at the Top Local Reviews 1
L Does selecting a service area for hidden address business have negative effects? Moving or Name Changes 1
buzzrank Home inspector business category not available in Canada, but local competitors have NAP, Categories, Dashboard Data 3
C Changing website on GMB listing seems to have caused massive a loss of traffic :( Moving or Name Changes 1
ryannbull We have added a question to our client's Google My Business Q&A section and it keeps disappearing. Is anyone else experiencing this problem? Help & Support for Google Local 4
S GMB logo and cover photo have vanished Google My Business & Google Maps 5
NickB-Tampa Should a physician's assistant have their own GMB listing? Google My Business & Google Maps 7
Nicole Basham Success Having Multiple GMB Offers Up Simultaneously? Google My Business & Google Maps 2
mihir23192 What could have caused the sudden jump in Number of Google Reviews? 50 to 3500 Help & Support for Google Local 2
lincolnchan Branded KW Getting Outranked By Competitor... but neither should have GMB All Things Google My Business [PRIVATE] (LocalU) 2
Steve Wiideman Does anyone have a Google My Business claiming best practice guide? Google My Business & Google Maps 3
Rich Owings Is anyone having trouble adding users to GMB listings? All Things Google My Business [PRIVATE] (LocalU) 5
Rich Owings Is anyone having trouble adding users to GMB listings? Help & Support for Google Local 2
Eoghan_MFeed Does anybody have any idea how many users Apple Maps actually has? Local Search 0
CraigJMount 10-Minute Survey Request for People Who Have Hired SEO Agencies Local Search 1
Callmenicholi You do not have permission to view this page or perform this action. Contact Us Messages 2
spacetuna Do I have a NAP issue? NAP, Categories, Dashboard Data 9
brettmandoes Is anyone having trouble transferring listing ownership to a new account? Google Duplicates & Merges 1
FriarTuck00 Individual Practitioner Listings: Who Can & Who Can't Have One? Google My Business & Google Maps 1
Ben Walsh Anyone have any experience with GMB briefcase? Ask a LocalU Expert [PRIVATE] (LocalU) 5
Paul Lappage Do you need to have specific User permissions to update the Attributes? Google My Business & Google Maps 2
M GMB Virtual Care Link - Does the URL have to be on the website? Google My Business & Google Maps 1
bruce@brucejone Optimizing Images For GMB - Things Have Changed Google My Business & Google Maps 8
dave101 Anyone have Good Examples of a GMB listing with a good Q&A section? Google My Business & Google Maps 0
djbaxter Does John Mueller have a side gig? Break Room: Chat and Off Topic 0
M Review stars not showing up even though we have 40 reviews for GMB profile Google My Business & Google Maps 9
sixthcitysarah Is there anything you can do about competitors having fake reviews? Google My Business & Google Maps 2
erickseo Does having a tracking phone number as primary instead of our regular phone number hurt ranking? Local Search 13
Jen Currier Can a Business have two GMB listings within the same state if one is set up as a SAB and the other w/a Physical Address? Google Duplicates & Merges 5
Chaddow Anyone have experience of using Yandex Business Directory Local Search 18
sixthcitysarah What to do when you have all your bases covered? Ranking Puzzles 20
LauraUK Recovering reviews that have been ported to another listing- help Local Reviews 3
annatindal I'm curious. How many SEO Allstars have a Master's Degree or PhD? Local Search 9
Lachlan_Wells Have you successfully removed an off-topic review? Local Reviews 6
M Anyone else having problems with LocalFalcon autoscans being incomplete? Local SEO Tools & Software 0
J Negative Google Reviews that have been hidden behind fake business Moving or Name Changes 10
Barb Davids Have you seen the little blue icon? Google My Business & Google Maps 7
D Off Topic How Do You Handle Businesses That Have No Business Address? Recycle Bin 1
dave101 Anyone have experience with optimizing IT Support companies? Service Area Businesses 0
kathleen.rhodes Does anyone have experience with eClincher for posting to GMB (and social sites)? Local SEO Tools & Software 1
djbaxter Google: We Do Not Have An EAT Score Local Search 2
Oliver Keates Why My Business doesn't have a knowledge panel? Local Search 2
valentinb13 How to Get a GMB verified if you don't have a physical location Service Area Businesses 9

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom