Local Search Expert
- Sep 3, 2014
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Home Care Lead Diversion Directories ? A Growing Problem
We see a growing problem, at least in the elder care industry, that we call ?lead diversion directories?. That?s what we call ?directory? websites that use your company brand name to sell leads to other home care companies.
Sometimes they use phony telephone numbers for the companies whose names they use. Sometimes they use ?Request Info? online forms. The point is, they present your company brand name to the user as if the user will receive information about your company. Instead, they give those leads to other providers who pay for them...
I just published this on my company site. It is a more conservatively-named description of the topic I've referred to here in the past, when I called it "lead theft"; upon reflection and consideration of my meager legal defense budget (which is approximately equal to zero) I decided to call it "lead DIVERSION" instead.
I hope you like it.