Leads for my business from GMB posts

[Oliver Keates]

Has anyone had success in generating leads from GMB posts offers for the service industry?

 

[Tim Colling]

Not so far, but we have only just begun using them for a small number of clients.

 

[Oliver Keates]

@Tim Colling @JoyHawkins It would be good to get feedback from LSF influencers regarding this topic.

 

[OneBlessedDude]

Im sure its going to be almost impossible to track as most customers wont tell you they saw the post and thats why they called they will just say found you online.

They are free though, and can be created in minutes so ya might as well put up some offers and catchy pictures.

 

[Tim Colling]

most customers wont tell you they saw the post and thats why they called they will just say found you online.

That's why I have call tracking numbers on my GMB locations. - That way I can at least tell that they called from the GMB listing. I suppose that you could even use a different CTN in your GMB offer description.

 

[OneBlessedDude]

That's why I have call tracking numbers on my GMB locations. - That way I can at least tell that they called from the GMB listing. I suppose that you could even use a different CTN in your GMB offer description.

 

[BenFisher]

You can go a step farther and add a different CTN to the Call Action on GMB POsts

 

[OneBlessedDude]

ok ill be that guy, whats CTN mean?
call to nanny?
click through nun chucks?

 

[JoyHawkins]

@BenFisher how do you add a call tracking number on the action button? It doesn't allow you to change the phone number.

 

[BenFisher]

Hrrm ok I am mistaken, I thought at one point I could edit them.

 

[Yan Gilbert]

ok ill be that guy, whats CTN mean?

Call Tracking Number

 

[Sheila Hensley]

Has anyone had success in generating leads from GMB posts offers for the service industry?

Hi Oliver,
Informational Posts have generated contacts and conversations that have lead to business. I'm in education, so may not be the type of service industry you are thinking of.

 

[Colan Nielsen]

Has anyone had success in generating leads from GMB posts offers for the service industry?

We use UTM codes to track conversions/leads from the Google Posts we do. We see some leads with a few businesses but the number is VERY low across the board.

This post by Moz highlights some other interesting considerations around Google Posts and lead generation. How to Boost Bookings & Conversions with Google Posts: An Interview with Joel Headley

Additionally, because we're tracking each URL in the knowledge panel separately, I can confidently say there's no cannibalization of clicks from other URLs as a result of adding Posts. While authority page CTR remained steady, services lost over 10% of the clicks and appointment URLs gained 10%. That indicates to me that not only are the Posts effective in driving appointments through the Posts CTA, it emphasizes the existing appointment CTA too. This was in the context of no additional product changes on our side.

 

[Rich Owings]

Soon after they rolled out Posts, people were talking about being able to boost long-tail search position, by including terms in Posts. Is anyone seeing evidence of that?

 

[Colan Nielsen]

Soon after they rolled out Posts, people were talking about being able to boost long-tail search position, by including terms in Posts. Is anyone seeing evidence of that?

@Rich Owings This is the only study currently out there on Google Posts and ranking. Do Google Posts impact ranking? A case study - Search Engine Land

 

[Rich Owings]

Thanks @Colan Nielsen !