Oliver Keates

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Has anyone had success in generating leads from GMB posts offers for the service industry?
 
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Im sure its going to be almost impossible to track as most customers wont tell you they saw the post and thats why they called they will just say found you online.

They are free though, and can be created in minutes so ya might as well put up some offers and catchy pictures.
 

Tim Colling

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most customers wont tell you they saw the post and thats why they called they will just say found you online.

That's why I have call tracking numbers on my GMB locations. - That way I can at least tell that they called from the GMB listing. I suppose that you could even use a different CTN in your GMB offer description.
 
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That's why I have call tracking numbers on my GMB locations. - That way I can at least tell that they called from the GMB listing. I suppose that you could even use a different CTN in your GMB offer description.
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Has anyone had success in generating leads from GMB posts offers for the service industry?
Hi Oliver,
Informational Posts have generated contacts and conversations that have lead to business. I'm in education, so may not be the type of service industry you are thinking of.
 

Colan Nielsen

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Has anyone had success in generating leads from GMB posts offers for the service industry?

We use UTM codes to track conversions/leads from the Google Posts we do. We see some leads with a few businesses but the number is VERY low across the board.

This post by Moz highlights some other interesting considerations around Google Posts and lead generation. How to Boost Bookings & Conversions with Google Posts: An Interview with Joel Headley

Additionally, because we're tracking each URL in the knowledge panel separately, I can confidently say there's no cannibalization of clicks from other URLs as a result of adding Posts. While authority page CTR remained steady, services lost over 10% of the clicks and appointment URLs gained 10%. That indicates to me that not only are the Posts effective in driving appointments through the Posts CTA, it emphasizes the existing appointment CTA too. This was in the context of no additional product changes on our side.
 

Colan Nielsen

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