List an insurance agency as a SAB or not?

[mikepetersonwi]

We work exclusively with insurance agencies, and we've never listed them as a SAB. Are we missing out of ranking for neighboring areas? Thoughts?

 

[keyserholiday]

If they have physical brick and mortar locations, then they are not SAB listings. Google ranks a GMB for where there are initially registered and it won't have any impact if they were to change to a SAB to target other areas.

 

[mikepetersonwi]

That is what I was thinking as well. What prompted me to revisit this, is that I have a client that was ranking #1 for a particular term which includes the city name they are located, and now I'm seeing them as #2 in a 3-pack behind a business without a website listed or an address showing. I searched for the business and found it is physically located about 5-miles away from the city being search. Any idea what I'm looking at?

 

[keyserholiday]

That listing is not allowed and should be reported to Google using the Redressal form. You are not allowed to use keywords in the business name nor have a SAB in a city where you have a psychical location.

 

[mikepetersonwi]

Thanks. I'll do that.