By knowing the rankings at different spots, you are able to make decisions concerning what optimization tasks to prioritize, what locations of a city should be focused on next for example.
Local Falcon scans also make it very easy to check which competitors are outranking you. If you see a listing that is violating guidelines, you can report that listing and potentially move your listing up a notch.
New advertising option:
A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters.