TomGuard

Member
Joined
Nov 14, 2018
Messages
9
Reaction score
7
This has probably been addressed before.

I'm noticing that SABs perform much better in proximity to the verification address that is hidden, than the actual service areas entered in GMB. We have a listing where the verification address is 2.7 miles (4.3 km) away from the closest zip code of the service areas listed in GMB. Yet, this listing comes up better in the 3 pack for the zip code of the verification address that is out of the service area.

Would you say that Google is putting more weight on the verification address than the service area?

If GMB allows the address to be hidden for SABs, when adding service areas, why would the listing be more prominent in proximity to the verification address?
 

Scott Rawlins

Moderator
Joined
Nov 14, 2012
Messages
1,102
Solutions
1
Reaction score
388
It's all based on the address. Service areas don't have anything to do with ranking in those areas. It only shows the service area outline in Maps. It's very difficult to rank locally in areas outside of the office/address location. Best bet in to try and rank organically in those areas.
 

chadkimball

Member
Joined
Feb 21, 2014
Messages
253
Reaction score
77
This has always been a big problem with the google maps platform in my opinion. For the customers of SABs, proximity to the verification address has NOTHING to do with them being the best SAB for the job. If the SAB comes to the customer to deliver the service, why does it matter where the maps pin was verified? The algorithm clearly does not create a good user experience in this case. It does make google more money though, because SABs end up buying more ads to show up farther away. Lame.

For example, I needed work done on my sewer drain. The SABs showing up in maps closest to me were horrible. The best one was in a far away suburb, not ranking at all for searches near me. I didn't care because they drove to me. I did waste a lot of time calling and meeting with bad plumbers near me though.
 
Last edited:

Tim Kahlert

Member
Joined
May 24, 2019
Messages
77
Reaction score
55
This has always been a big problem with the google maps platform in my opinion. For the customers of SABs, proximity to the verification address has NOTHING to do with them being the best SAB for the job. If the SAB comes to the customer to deliver the service, why does it matter where the maps pin was verified? The algorithm clearly does not create a good user experience in this case. It does make google more money though, because SABs end up buying more ads to show up farther away. Lame.

For example, I needed work done on my sewer drain. The SABs showing up in maps closest to me were horrible. The best one was in a far away suburb, not ranking at all for searches near me. I didn't care because they drove to me. I did waste a lot of time calling and meeting with bad plumbers near me though.

Well that´s why you can leave reviews so that bad rated companies don't show up at the top. As for local search, how would you evaluate the value of a business, other than proximity, if you don't know anything else about the business?
 

chadkimball

Member
Joined
Feb 21, 2014
Messages
253
Reaction score
77
Well that´s why you can leave reviews so that bad rated companies don't show up at the top. As for local search, how would you evaluate the value of a business, other than proximity, if you don't know anything else about the business?

Bad reviews are not more powerful than proximity, that is one of the big issues.
Also, many businesses have no reviews or just one or two which tells you very little.

Incidentally, a massive ads budget also has nothing to do with a business being the best SAB for the job, but google gladly ranks them higher than everyone else as long as they pay. Of course, its google's property so they can do whatever they want. I'm just taking issue with their fake claim of "a good user experience."
 
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet Local SEO: Which Performs Better - High Pack or High Organic Rankings? Local Search 10
rustybrick Google Local ranking update? Google Algorithm Discussions 12
Matt Chauhan Serious Problem With A Dentist's Local Rankings. NAP, Categories, Dashboard Data 1
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
Imperialpest Page Speed and Local / Ranking Question Ask a LocalU Expert [PRIVATE] (LocalU) 5
Y Whenever I publish update for my local business, my local rankings drop for 3-4 days Local Search 1
B Ranking High Organically but Low in The Local Pack Local Search 4
STM Using Web 2.0 properties to boost local rankings in 2020? Local SEO Tools & Software 1
B Link building anchor text for local rankings 2020 Organic SEO 1
lincolnchan Large Ranking Disparity Between Locales All Things Google My Business [PRIVATE] (LocalU) 11
C Ranking tool for the local pack Organic SEO 5
V Local Services Ad: Does using a different phone number in local services ad effect the organic ranking for my site Paid Search and Local Service Ads 5
georgebizpro Client's local rankings tanked in early/mid September, why? Google My Business & Google Maps 1
StephanieNewton Local RankFlux reporting major spike in flux to local rankings🚨 Local Search 27
Ellen Ranking in GMB and Local Pack - Not Traditional Organic Results Ranking Puzzles 4
Jens Rank Tracking Software for local results Local SEO Tools & Software 12
MarianoF Trending [November 5, 2019 Local Algorithm Update] Unexplained big drops in GMB rankings Google Algorithm Discussions 216
Lachlan_Wells Problems with Local Falcon detecting rankings Google My Business & Google Maps 1
P Schema Markup - SameAS & HasMap - Does marking these up help with local ranking factors Local Search 0
Oliver Keates GMB Local Keyword Ranking Tool Google My Business & Google Maps 5
R Free Webinar: Local SEO Guide Google Ranking Factors for 2019 Events 0
AndySimpson 🆕 2018 Local Search Ranking Factors Local Search 15
Tilak Website Good in Local Pack Ranking without Traffic Local Search 8
NinjaNonsense Ranking For Other Local Terms Local Search 5
J Organic Rankings Recovering From Medic; Local Still Not Improving Google Algorithm Discussions 7
whiz Is local ranking just on-page, location, citations and reviews? Local Search 4
whiz Consultants: Competitive Analysis for Local Ranking - What are top factors you check? Consultant's Corner 19
T Proximity in Local Search Rankings Local Search 8
Dillon Brickhouse How Proximity (and ZIP codes) Impact Local Rankings Google My Business & Google Maps 2
BaggySEO Local ranking software Local Search 5
CharlotteSEOExpert On-Page Local SEO Strategy for Quicker Rankings Local Search 0
Linda Buquet Emulate Location to Street Level to Check Google Local Rankings - Chrome Extension Local SEO Tools & Software 2
Linda Buquet NEW! Local SEO Ranking Factors Study 2017, Have you studied it? By @localseoguide Local Search 1
D Site not ranked in local results unless you zoom in Local Search 1
L Analysing a google local ranking drop and how to fix it ? Local Search 2
J Some Local SEO tips for ranking in London? Local Search 0
vivekrpatel What Local Experts Think About Higher Rankings and Local Link Outreach Local Search 0
KevinWag Local Spoofing for Rank Tracking Local Search 9
Linda Buquet 2017 Local Search Ranking Factors Survey is Up at @moz via @DarrenShaw_ Google My Business & Google Maps 7
mqs1000 Ranking a new business in the local results Local Search 7
Gsmithmike Best Tool To Check Keyword Ranking Locally? Local Search 4
C I'm ranking in local pack in different city other than current location Local Search 5
F Google Local Search Ranking Issue- Penalty? Google My Business & Google Maps 4
Y Does Duplicate Content Hurt Local Rankings? Local Content 8
Yan Gilbert Does Duplicate Content Hurt Local Rankings? Local Content 8
Marie Haynes Have you seen any local rankings that you feel were affected by Penguin 4.0? Local Search 8
L Does a local number help you rank locally - if so how local does it have to be ? Local Search 2
DanLeibson 2016 Local SEO Ranking Factors Deck from SMX Advanced Local Search 34
L Testing local pack rankings as if searched from another neighborhood of the city Local Search 6
E Detached local rankings Help & Support for Google Local 4

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom