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As I've said, I'm going to try my best to cross share the best info between the new
Local Search Pros G+ Community and the forum.
Here is a great post that came up earlier today from Jeff Slater:
Thanks for the great questions Jeff!
Head over to read some SUPER insightful replies from the other Pros.
Local Search Pros G+ Community and the forum.
Here is a great post that came up earlier today from Jeff Slater:
I am curious to know how my fellow local search professionals respond to this question (and its variations) from clients: "What am I getting for my money?" For the clients who are too busy (or unwilling) to talk to us regularly, and then come out of the woodwork to ask us "What are you doing for me?"
When clients ask for reports, what do you tend to include? Perhaps just as important, what do you tend to leave out? Because there are so many minor tweaks and "little things" that go into a well-rounded SEO program, reporting them all would either be an overwhelming waste of time, or it could appear to the client that we are just trying to drown them with data and dodge the question.
I am sure we have all wrestled with the task of reporting tangible production or improvement to a client (or boss) on a continual basis.
We have tinkered with several different kinds of templates and reports over the years, some of them mostly or fully automated, including graphs and spreadsheets, bullets, pie charts, etc. and we have never found anything worth implementing for all our recurring clients. The search continues...
Thanks for the great questions Jeff!
Head over to read some SUPER insightful replies from the other Pros.