Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
As I've said, I'm going to try my best to cross share the best info between the new
Local Search Pros G+ Community and the forum.

Here is a great post that came up earlier today from Jeff Slater:

I am curious to know how my fellow local search professionals respond to this question (and its variations) from clients: "What am I getting for my money?" For the clients who are too busy (or unwilling) to talk to us regularly, and then come out of the woodwork to ask us "What are you doing for me?"

When clients ask for reports, what do you tend to include? Perhaps just as important, what do you tend to leave out? Because there are so many minor tweaks and "little things" that go into a well-rounded SEO program, reporting them all would either be an overwhelming waste of time, or it could appear to the client that we are just trying to drown them with data and dodge the question.

I am sure we have all wrestled with the task of reporting tangible production or improvement to a client (or boss) on a continual basis.

We have tinkered with several different kinds of templates and reports over the years, some of them mostly or fully automated, including graphs and spreadsheets, bullets, pie charts, etc. and we have never found anything worth implementing for all our recurring clients. The search continues...

Thanks for the great questions Jeff!

Head over to read some SUPER insightful replies from the other Pros.
 
Joined
Aug 7, 2013
Messages
751
Reaction score
404
Thanks Linda. Yes, Jeff and I started talking about client reports yesterday and how to best share metrics and monthly deliverables. It can be daunting to explain every little thing we do (which we don't). We just need to arrange each report to fit the needs of that particular client. Thanks for sharing.
 

Maginot

Member
Joined
Oct 29, 2014
Messages
39
Reaction score
3
I tend to quantify the results quarterly for clients, and I get to tell em "Im sorry, I dont know what traffic we get from our Bing listing, but I can estimate..."

Some clients want information (views/leads) every month. And I have to meet with them and explain, good or bad, before they pull out that ledger/checkbook. For that client, after three months, he loves to write me the check. But those first three months, he was considering closing down, bulldozing the building, and selling the lot. (According to his financials, that would have been the best choice. But then I happened and now they are expanding their building, growing the brand and sales, building a second location.) So monthly, he is happy to write me that check. =D
 

Paul lovell

Member
Joined
Nov 12, 2014
Messages
10
Reaction score
2
Lets face facts
Our local clients just want leads( conversions to us)
I make it a rule of thumbs to ensure that I have good conversion tracking set up.
I personal set up goals for visits to a contact page and then one for completing the contact form, that way I can see how many users visited the contact page and how many did not complete the form.
That way I have half a chance at explaining why they are not getting contact forms completed.
some times the contact forms are just to long, and just does not make a good UX ( user experience)
as well as incorporating monthly reports with data from GWT, Maps Data as well as rankings and analytic s data
Thats my 2p's with we say here in the uk
 
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet DAVID Ignore [Local Search Pros] Moderated Posts Admin Stuff 8
E Re: Local Search Pros Google+ Community - Join Us! Recycle Bin 0
Linda Buquet Local Search Pros do a Ho-Ho-Holiday ▶ Dance Music Video Break Room: Chat and Off Topic 5
L Local Search Pros: Costs for Local Videos? Consultant's Corner 6
Linda Buquet Local Search Pros Discuss: Weekly Hours? Sales Activity vs Account Work? Consultant's Corner 1
Linda Buquet Are the days of $2,000 a month Local SEO clients over? Local Search Pros Discuss Consultant's Corner 0
Linda Buquet Deciphering Local Search with the Pros - Phil, David & Andrew (By Bird Marketing) Local Search 3
Linda Buquet Local Search Pros Google+ Community - Join Us! Local Search 13
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
N Dedicated local search Local Search 12
djbaxter Webinar The State of Local Search 2021 [Webinar + Q&A] Events 0
SpectateSwamp How about discussing local search... Like the Spectate one; everything a 50+ years of programming Geezer wants Break Room: Chat and Off Topic 3
Eoghan_MFeed Looking for a SaaS but more importantly Local Search experienced product managers 🔍 Local SEO Job Board 0
Brian Barwig How to Win at Local Search with Service Area Businesses Service Area Businesses 3
D Dynamic local city webpage to satisfy [search term] + "near me" queries Service Area Businesses 2
djbaxter A bit of a new look for the Local Search Forum Forum Software Updates and Technical Issues 2
whitespark Whitespark Local Search Summit: September 15 - 17, 2020 Events 3
Gsmithmike The most accurate Tool to show Local Search Result for Geo Targeting keywords? Local SEO Tools & Software 3
A Local Search beginner guide Recycle Bin 0
Creativedge Is the Facebook page name important for local search? Local Search 1
Colan Nielsen Most Active Local Search Forum Members May 2020 LSF News and Announcements 0
djbaxter Webinar Brightlocal Local Search Clinic with Andrew Shotland Events 0
djbaxter Webinar Local Search Clinic with Ben Fisher May 27 @ 8am PT/11am ET Events 3
Colan Nielsen Most Active Local Search Forum Members April 2020 LSF News and Announcements 1
A I want to join local search forum Contact Us Messages 1
djbaxter Webinar Local Search Clinic with Joy Hawkins May 20 @ 8am PT/11am ET Events 2
georgebizpro Local Search Falcon - Competitor Zip Codes Google My Business & Google Maps 1
StephanieNewton Local Search Clinic with Phil Rozek (Online Reviews) Local Reviews 1
L Local search query showing Knowledge Graph instead of Local Listings box Google My Business & Google Maps 3
djbaxter Webinar Local Search Clinic with Jason Brown Events 0
Colan Nielsen Most Active Local Search Forum Members March 2020 LSF News and Announcements 2
djbaxter Webinar Local Search Clinic with Colan Nielsen Events 3
zach.todd Local Search and Blogging Local Search 3
Colan Nielsen Local Search Industry Survey 2020 from Bright Local Local Search 1
G Most searched local businesses Google My Business & Google Maps 3
Terry Local search results acting weirdly? Local Search 4
Paul Stevens Businesses from 120 miles away showing up three-pack for searches that name local town Local Search 20
Norbert Z. 2020 Local Search Industry Survey Recycle Bin 0
JoyHawkins 2020 Local Search Industry Survey Local Search 10
Colan Nielsen Most Active Local Search Forum Members December 2019 LSF News and Announcements 1
djbaxter Webinar: The State of Local Search in 2020 Events 1
G How to register for local search forums Contact Us Messages 0
Colan Nielsen Most Active Local Search Forum Members November 2019 LSF News and Announcements 0
nathangdavidson Local Teaser SERP feature more common for mobile searches? Local Search 2
AndySimpson Enhance your web presence for Search and the Assistant - keeping it local? Websites, Software, and Security 1
djbaxter Which service-area business types perform best in local search? Service Area Businesses 0
JSammon512 Local Search Ads - Lead Source Attribution Paid Search and Local Service Ads 4
P Local Search Advertising Contact Us Messages 4
iFuse Hiring a Local Paid Search Manager Local SEO Job Board 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom