vivekrpatel

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Our client wants to set realistic goals for 2022 based on SEO efforts. Our objectives are to see improvement in SERP Ranking, improvement in GBP Ranking, improvement in Citation Score, DA Scores, and Backlinks.

I find it hard to guarantee a result as well as hard to forecast. That's why I am looking at an SEO forecasting template that helps us project improvement, impact from SEO projects, and YoY growth (traffic, visits, session, etc).

Not quite sure if I have explained my situation correctly.
 

JoyHawkins

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I would suggest staying clear of forecasting. We occasionally have clients ask us to do this and we are really honest and upfront with them that there is no way to do this with any accuracy whatsoever.
 

Conor Treacy

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Accurate forecasting is kinda like forecasting the stock market. There are trends that you can review and based on past performance, you can see what the traffic is like for a particular phrase, and if you were in the top slots, what the potential click through rate might be - but as far as accuracy, there so many factors, it's a tough one.

All that said, ahrefs did do an article in 2020 that I remembered. I never did their scripts or setup as suggested, but I remember the article. Here's the link: How to Use Data Forecasting for SEO [Scripts Included]
It was an interesting article, but I'd love to see an update to that article (1 year later) for those that did the forecasting and how accurate those results may have been.
 

vivekrpatel

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Hey @JoyHawkins and @Conor Treacy thank you for your thought.

This makes sense. I had seen ahrefs articles but the script was complicated to understand. I think we should be honest and upfront with them.
 

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