LSA shows Verified/Live, but zero impressions since August 29 — what could block serving?

[KeyFortisLocksmith]

I run a mobile locksmith business in Pennsylvania. My Local Services Ad was serving normally through August 28, but the report for August 29–September 15 shows zero impressions, zero leads, and zero spend.

The LSA dashboard shows the ad as on and the account as “Verified / Live” with verification 100% complete. At the same time, it displays “Finish requirements — Your ad won’t appear.” Google Ads Policy Manager shows no policy issues, and I found no failed payment. My Google Business Profile is verified and publicly visible.

I also noticed that the LSA profile-linking card displayed my business as “Closed” during business hours, while the public Business Profile displayed “Open.” I don’t know whether that discrepancy affects ad serving.

Google support has an open technical escalation but has not identified the cause. Has anyone encountered this combination of a Verified/Live status, a “Finish requirements” warning, and exactly zero impressions? What specific status or serving checks should I ask the LSA technical team to perform? I’m trying to avoid changing verification or linked-profile settings while they investigate.

 

[Chris Barnard]

I would think the hours discrepancy is impacting ads, confirm your hours are correct in GBP/LSA.

1. Has anyone encountered this combination of a Verified/Live status, a “Finish requirements” warning, and exactly zero impressions?
   1. Where are you seeing the warning? Not in the Policy Manager you mentioned - have you checked the Google Ads UI (like the PPC dashboard) for verification issues there? (these are different than the LSA business/professional verification reqs)
   2. Also, as a locksmith, you might need to do the Advanced Verification (requirements) - I would think this is the most likely issue without seeing/knowing anything about your account.
2. What specific status or serving checks should I ask the LSA technical team to perform?
   1. You can ask them to confirm your account is in good standing, and ads are eligible to run...beyond that, you could ask if the budget is constrained, if responsiveness tanked after Aug 28, how competitive the market is...etc. I don't know if they'll supply the info, or if it's worth a grain of salt, but worth a try)

Also, I don't know if it's related to your issues, but, Google rolled out an update recently that the following details will now be sourced directly from your verified GBP and automatically synced to your LSA:

• Business name
• Business address
• Location type (for example, if there is a physical location customers can visit)

This is in addition to the pending platform migration to Google Ads UI (onging into 2027), and the :20 call threshold update coming Oct. 1.

Lots of updates and policy-flag emails have come out of the empire in the past month or so.