I would
think the hours discrepancy is impacting ads, confirm your hours are correct in GBP/LSA.
- Has anyone encountered this combination of a Verified/Live status, a “Finish requirements” warning, and exactly zero impressions?
- Where are you seeing the warning? Not in the Policy Manager you mentioned - have you checked the Google Ads UI (like the PPC dashboard) for verification issues there? (these are different than the LSA business/professional verification reqs)
- Also, as a locksmith, you might need to do the Advanced Verification (requirements) - I would think this is the most likely issue without seeing/knowing anything about your account.
- What specific status or serving checks should I ask the LSA technical team to perform?
- You can ask them to confirm your account is in good standing, and ads are eligible to run...beyond that, you could ask if the budget is constrained, if responsiveness tanked after Aug 28, how competitive the market is...etc. I don't know if they'll supply the info, or if it's worth a grain of salt, but worth a try)
Also, I don't know if it's related to your issues, but, Google rolled out an update recently that the following details will now be sourced directly from your verified GBP and automatically synced to your LSA:
- Business name
- Business address
- Location type (for example, if there is a physical location customers can visit)
This is in addition to the pending platform migration to Google Ads UI (onging into 2027), and the :20 call threshold update coming Oct. 1.
Lots of updates and policy-flag emails have come out of the empire in the past month or so.
Thanks for taking a look, Chris. I want to clarify what I’ve already checked and what remains unexplained.
The change was abrupt. My LSA report recorded 4,428 impressions and 67 charged leads before delivery stopped after August 28. The daily report I checked for August 29–September 15 shows zero impressions, zero leads, and zero spend each day. I also received a Google email on August 29 saying my Local Services ad had stopped running. Google support has an open technical escalation, but I have not received a diagnosis or a specific next step.
Hours and the “Closed” discrepancy: My GBP and LSA hours are both set to 6:00 a.m.–11:30 p.m. every day, and the LSA ad is switched on. What concerned me was that the LSA profile-linking card showed my business as “Closed” during those hours while the public GBP showed it as “Open.” I don’t know whether that card reflects actual ad eligibility, but the configured hours themselves match.
The “Finish requirements” warning: I see it in the LSA interface, where it says my ad won’t appear until I complete the next steps. On another LSA screen, verification is 100% complete, the visible checks are marked complete or passed, and the ad is described as “Verified / Live.” Clicking
“Fix it” takes me to the billing/payment-threshold area. I found no amount due or failed payment, and Google Ads Policy Manager shows no policy issues.
Advanced Verification: I completed the requested locksmith Advanced Verification process and submitted the supporting documents. The ad subsequently became active and generated impressions and leads through August 28. In September, the Business Registration detail briefly said it was processing; it later changed to “Verification passed,” but impressions remained at zero. I can only confirm what the account screens show—I cannot see whether a separate restriction exists internally.
The weekly LSA budget is $500, bidding is Automated/Maximize Leads, and service areas and job types are configured. I found no corresponding account change around the time impressions stopped. I have avoided changing GBP linking, verification, hours, service areas, budget, or bidding while the technical escalation is open.
You asked about verification in the main Google Ads interface:
which exact page and status should I look at to check for an advertiser-verification or account restriction separate from LSA verification? Based on these facts, does a sustained drop from thousands of impressions to exactly zero look like ordinary ranking or competition variation to you, or is there a specific serving/eligibility check you would ask Google’s technical team to perform?
I can attach redacted screenshots of the daily report, the conflicting verification messages, the “Fix it” destination, and the GBP/LSA “Open” versus “Closed” discrepancy if that would help.
