Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Mobile Local Search: Goldmine, Micro-Moments & Mobile User Experience - Via Rio SEO

Due to the mobilegeddon update (which was a bit of an over-hyped dud so far) I think most companies put all their energy into RANKING for mobile. I agree the focus needs to be there, because if you don't rank not many will find you.

But I think more emphasis now needs to be on mobile conversions and capitalizing on all those very real and very immediate "Micro-moments" Google keeps talking about.

Warren Raisch, the Chief Customer Officer over at Rio SEO did a good post at Search Engine Watch I wanted to share.

<a href="http://searchenginewatch.com/sew/opinion/2413246/mobile-local-search-an-untapped-goldmine">Mobile Local Search: An Untapped Goldmine | SEW</a>

* Include mobile conversions that help the user get what they want, including contact information, driving directions, hours, neighborhoods served, embedded maps, coupons, local landmarks like shopping center or mall name, smaller optimized images that load quickly, abbreviated descriptions of services and business type, and links to mobile apps.

The focus can't be only on getting your mobile site to appear in search results. What do you expect people to do once they encounter that result? Is your page set up and optimized to answer their query, deliver on their need and enable them to take action?

Always consider the user's experience from querying, through to finding your result, and all the way through to conversion. What obstacles have been placed in their way? Get rid of them.


Above is just a snippet so head over to read the rest.

But I really agree with the part I quoted above. I think it's time to shift some of the mobile emphasis to user experience and conversions.

A great idea just occurred to me. I don't have the resources or carpal bandwidth to pull it off. But this would be a great study one of the big companies could do. OR consultants could even do this on a small scale for a specific client.

A "Micro-moments" focus group - usability study!

I think one of the big companies like Rio or Sim Parters, BrightLocal or Moz should do this.

Get a variety of consumers. Ask questions pertinent to the business.
So for a Dentist you could ask questions like:

Pretend you have a tooth ache. You go to Google on your mobile phone. What do you search for? What influences you to select a specific Dentist? Pretend you select the ABCdental site: Where to you go? What do you like? Can you find the info you need?

Then ask other questions of other people like: "Pretend you are new in town and looking for a new family dentist..." Then: "You had a bad experience with your current Dentist and want to find a new Dentist. You go to Google. What do you do next?" When you get to the ABCdental site... Where to you go? What do you like? Can you find the info you need?

OK so I was just going to quote that post and ended up writing a book again. :eek:
But I think that idea would make a great study/blog post and create some buzz.

But what do you think???
<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="">
<meta property="og:image" content="">
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
Re: Mobile Local Search: Goldmine, Micro-Moments & Mobile User Experience - Via Rio

It all sounds good to me. Mobile is very important.

I read in the article where the author is seeing over 50% of searches come from mobile. Looking at my own clients, I only see 25% coming from mobile. Is everyone else seeing something similar for local businesses or are the views skewed heavily toward mobile? Make sure you're only reporting organic search traffic :)
 
Similar threads
Thread starter Title Forum Replies Date
nathangdavidson Local Teaser SERP feature more common for mobile searches? Local Search 2
djbaxter Local search from mobile via wifi vs. via cellular data Local Search 9
pbarnhart Local "People also search for" carousel on mobile Google My Business & Google Maps 0
Linda Buquet SoLoMo - Mobile & Local Search Content Takeover at #SEW Local Search 1
Linda Buquet Pigeon, Mobile, User Centroid & Local Search Spend - David Mihm @ Street Fight Local Search 0
john wieber Mobile Local SERPS Location Data in Result Local Search 5
champiso Popups in the mobile to put a review to the exit of a local business Google My Business & Google Maps 2
Colan Nielsen New layouts expanding for mobile local finder? Local Search 2
Garrett Sussman How To Mobilize Other Local Businesses and Elevate Your Standing in the Community Local Reviews 2
Garrett Sussman The Convergence of SoLoMo (Social Mobile Local) and Online Reviews Local Reviews 0
Linda Buquet Important Local Mobile Stats: What users Want, Why they Leave & Where they Go Mobile & Social 2
gkantsios Local citations (mobile business) Citations 4
Linda Buquet Local Meets Mobile: Official Google Hangout Today Mobile & Social 0
Linda Buquet BREAKING - Google's Mobile-Friendly Update Will Not Affect Local Pack Listings Mobile & Social 11
Linda Buquet Google Local Mobile Madness: Don't Freak Out Roundup Mobile & Social 1
Linda Buquet Mobile Overtakes Desktop for Local Information Lookups - Greg Sterling Mobile & Social 1
Linda Buquet The Google Mobile Update - What you Need to Know for Local SEO Google My Business & Google Maps 4
Gayle Katz How Google Local business listing pictures display on mobile Google My Business & Google Maps 0
Dustybones Local Reviews Strategy: Mobile vs. Desktop - Phil Rozek Local Reviews 5
Linda Buquet Google Study re Local/Mobile Advertising - Tons of Great Stats! Google My Business & Google Maps 5
Blake Denman New Google Mobile Local Display Google My Business & Google Maps 3
Linda Buquet Watch Out For Google Local MOBILE Spam - It's Different Google My Business & Google Maps 2
Marc Prosser Win $500 In Local Mobile Advertising From NearWoo! (ends August 15th, 2013) Recycle Bin 1
Linda Buquet Do Mobile Android Calls Boost Coogle+ Local Rankings? Study Google My Business & Google Maps 5
Linda Buquet Google+ Local - How Google Monetizes Mobile Infographic Mobile & Social 0
Linda Buquet Local Mobile Domination: Harnessing the Changing SERPs - BlueGlassX Local Search 0
djbaxter Trends Affecting The Local, Social & Mobile Industry Local Search 0
J Getting Rid of Incorrect Highlights in GMB mobile listing ( highlights you can't update on back end ) Google My Business & Google Maps 1
JoyHawkins Google Testing 2-Packs on Mobile Google News: Important Changes & Features 4
R GMB star rating popup on mobile Local Reviews 4
LaurenHoward Mobile SERPs showing wrong phone number on GMB NAP, Categories, Dashboard Data 4
djbaxter Google Page Experience Signals for Ranking Apply Only to Mobile Organic SEO 0
C Lightning icon for new posts in mobile view Suggestions for the Local Search Forum 4
C Issue on Mobile Forum Tech Support 1
Lluc Health & Safety attributes for hotels displaying on mobile Google My Business & Google Maps 1
hajnasiewicz GMB on Mobile: "Directory" tab Google My Business & Google Maps 2
Mike G GMB Displaying Alternate PH# on Mobile Devices Help & Support for Google Local 3
Ross Barefoot Limitations Viewing a Listing on Mobile with Firefox Google My Business & Google Maps 4
Cordell Crowley Mobile Laser Tag: Suggestions for Primary Category? Google My Business & Google Maps 1
CraigJMount Mobility Reports- Apple Maps & Google Maps Local Search 2
C Bold and image in mobile listings Google My Business & Google Maps 2
djbaxter New Mobile Usability Issues Detected Mobile & Social 4
Caroline Call Now Button Disappeared on Google Posts Mobile? NAP, Categories, Dashboard Data 2
MKubot How do you rank in "Search by Photos" on mobile? Ranking Puzzles 0
virens GMB category for mobile bar NAP, Categories, Dashboard Data 4
C Non-personalized results from mobile searches on your phone Help & Support for Google Local 6
hajnasiewicz Mobile > Directory Google News: Important Changes & Features 5
hajnasiewicz Non Technical info re: Mobile First Indexing Marketing 2
Niki Gross Mismatched Business Categories on Mobile Google My Business & Google Maps 1
W Mobile First Indexing Organic SEO 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom