NAP Consistency-Suites

[sarmcl]

Does ANYONE have an article or anything about NAP consistency regarding Suites. I am being asked if people should put tickets into support if the GBP doesnt match exactly the way the suite shows on the GBP vs what is in the dashboard.

For example

Dashboard shows: 123 Main St, Suite 123
GBP shows: 123 Main St, #123

I know suites do not matter to Google(used to verify and basically for users to know where to go) . I know Google is smart enough to know the difference between formatting but does anyone have anything in writing I can send?

 

[willy_evans]

Google completely ignores suite numbers. They do not factor suites into consistency in any way, no matter where you put them.

From this Whitespark article
https://whitespark.ca/google-business-profile-guide/business-information/

 

[JoyHawkins]

@whitespark probably has some thoughts on this

 

[JS Girard]

Google completely ignores suite numbers. They do not factor suites into consistency in any way, no matter where you put them.

From this Whitespark article
https://whitespark.ca/google-business-profile-guide/business-information/

that relates to filtering issues only.

What we're seeing here is a normalization issue, i,e. how Google chooses to display the address. It's in the same ballpark as google choosing to abbreviation "Thomson Road" to "Thomson Rd" or even translating words like "Route" and "Rue" between French vs. English. In this case, google displays all forms of "second-level numbers" as just #, whether it's a door, suite, apartment, room etc.

(note that like google algorithms, normalization is not fully consistent: sometimes an address fails to register as containing this sort of information, and will not group with the other GBPs withing the directory at that address, thence not filter them)

Normalization is also why google can do wild things if it tries to reconcile an address it can't identify because the street is missing entirely from its data.