I wasn't seeing our offers posts in the traditional posts carousel in the Local Knowledge Panel. It looks like Google moved them up to a special "Offers" section where it's highlighting them separately. Has anyone else seen this before and have any thoughts?
I work exclusively with locksmiths and offer style posts had always just appeared in the carousel. Today I noticed they were completely absent with the new "offer" section appearing.
I've been working on creating branded graphics that I could use interchangeably with the different locksmiths I service and was going to mix up "information" style posts with actual offers...but use the Offer Post Type on both...if anything created as an offer post no longer will appear in the carousel and becomes another section of the knowledge panel...definitely changes up my postings strategies.
Curious on if this is a new change for a lot of other business sectors as well.
Offer posts have been missing on desktop for businesses in the knowledge panel for a couple of months and I spotted a new format in the wild today that I am hoping is the reason why! This layout looks awesome. I hope they roll it out.
New advertising option:
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