hmarmo

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I have a healthcare client with two brand new different facilities located on the same campus. The facilities are unique (one is a rehabilitation center and one is an assited living facility) and each have a seperate license#, tax id, staff, marketing etc. They even have different addresses on the same street - eg: one being 123-125 main street and the other 130 main street.
They are named Brand Senior Living and Brand Rehabilitation Center

How should we set up Google Local - should they each be set up as a separate location or should we create one listing for the whole campus? I am concerned:
1. Google should not suspend one/both listings viewing it as duplicate
2.Even if both are successfully set up google may get confused and show the wrong one when someone is searching eg: if someone searches for Brand Assisted Living and the Rehabilitation Center shows up instead of the Senior Living?

Thanks!!
 

Rich Owings

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If they use different primary categories (assisted living facility vs. physical therapy clinic), you should be able to have them both be accepted, if they have separate websites and separate phone numbers. If you end up having issues with a suspension, merge, duplicate warning, etc., you should be able to get GMB support to correct the issue.
 

georgenenni

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We do this every day for our automotive dealer-customers, setting up a primary sales listing, and then adding Service, Parts, and Body Shop all at separate locations. Make sure to deep-link and UTM to department pages, different phone numbers if possible, and then purely delineated GMB Categories. As each department GMB gets at least 20 reviews and 20 customer photos, Google typically nests these new department GMBs into main sales listing. Hope this helps!
 

hmarmo

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Thanks! Do you have an example you can share?
So would you suggest creating another general listing for the whole campus in addition to the individual facilities? That might seem like a duplicate..
The facilities each have their own phone numbers and websites.

We do this every day for our automotive dealer-customers, setting up a primary sales listing, and then adding Service, Parts, and Body Shop all at separate locations. Make sure to deep-link and UTM to department pages, different phone numbers if possible, and then purely delineated GMB Categories. As each department GMB gets at least 20 reviews and 20 customer photos, Google typically nests these new department GMBs into main sales listing. Hope this helps!
 

georgenenni

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Here is an example of a new car dealer's "main sales listing" (for new and used car sales), along with Parts, Service, etc. all nested. I don't know your business, industry and what may be allowed, but if there is an overarching entity for a GMB, or perhaps your "main business", or primary profit center, then offshoots could be their own GMB department. In automotive, this approach is recommended and embraced by Google.

jake_sweeney_chevrolet_-_Google_Search.jpg
 

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