Pigeon, Mobile, User Centroid & Local Search Spend - David Mihm @ Street Fight

[Linda Buquet]

Just read a nice, state of the industry interview with David Mihm @ Street Fight and wanted to share.

Quoting the part about Pigeon...

<a href="http://streetfightmag.com/2015/02/10/brands-ignoring-local-search-are-kicking-away-the-opportunity-google-is-giving-them/">Brands Ignoring Local Search Are ?Kicking Away? the Opportunity Google Is Giving Them | Street Fight</a>

Let?s talk latest change to Google?s algorithm. What types of business succeeded (with it); what types of data did it favor; what do these changes mean for the search industry?

It actually wasn?t as substantial an update as everybody reported, merely a continuation and amplification of the direction Google has been going in for the last three or four years. Pigeon largely benefited well-branded, well-structured websites. If you have a very strong brand, good brand recognition, and lots of brand name searches ? you benefited.

In general, the update favored brands and hurt small businesses. That seems to be the initial data. We haven?t seen any substantial changes, although I do think there have been multiple algorithm updates since then that have flown under the radar where the quality of results have gotten better.

Pigeon not a significant update??? That's the 1st time I've heard that.
It was significant to everyone I've talked to and based on all the press it's gotten.

David goes on to talk about how the user is the new centroid, local search spend and more.

Head over to read the rest and check out the <a href="http://streetfightmag.com/local-data-summit-2015/" target="_blank">Local Data Summit</a> that's coming up on March 5th in Denver. David will be speaking.