Products vs Services for Lawyers

[IanJohnson]

Hello all,

I have heard that the Products section of GMB is hot right now and it should be utilized while it is being prominently displayed. However, most of the clients that I manage are lawyers/law firms and they don't really offer any products per se; I have primarily been utilizing the Services section for these clients.

My question is: should I be using BOTH sections or favoring one over the other? If I should be using the Products section, does anyone have any tips/suggestions for how to best utilize this feature for law firms?

 

[JoyHawkins]

Yep, we enter the types of cases the lawyer takes as products.

 

[IanJohnson]

Yep, we enter the types of cases the lawyer takes as products.

Do you just use generic photos of the law firm's staff for products? Or what types of photos are you including?

 

[JoyHawkins]

We've been using icons.

Search:

Stewart J. Guss, Injury Accident Lawyers
3600 Wilshire Blvd Suite 1136, Los Angeles, CA 90010
Stewart J. Guss, Injury Accident Lawyers

 

[AllanDanilo]

Hi,

I also use products to post their services. And try to find relevant images... there are some at pixabay and similar sites.

Regarding products, does anyone has any clue about insights for this? Views, clicks, etc. How can we measure it?

Thanks in advance.

 

[JoyHawkins]

If you put UTM codes on the links you use for products, you can track it inside Google Analytics.