Products vs Services for Lawyers

[IanJohnson]

Hello all,

I have heard that the Products section of GMB is hot right now and it should be utilized while it is being prominently displayed. However, most of the clients that I manage are lawyers/law firms and they don't really offer any products per se; I have primarily been utilizing the Services section for these clients.

My question is: should I be using BOTH sections or favoring one over the other? If I should be using the Products section, does anyone have any tips/suggestions for how to best utilize this feature for law firms?

 

[JoyHawkins]

Yep, we enter the types of cases the lawyer takes as products.

 

[IanJohnson]

Yep, we enter the types of cases the lawyer takes as products.

Do you just use generic photos of the law firm's staff for products? Or what types of photos are you including?

 

[JoyHawkins]

We've been using icons.

Search:

Stewart J. Guss, Injury Accident Lawyers
3600 Wilshire Blvd Suite 1136, Los Angeles, CA 90010
Stewart J. Guss, Injury Accident Lawyers

 

[AllanDanilo]

Hi,

I also use products to post their services. And try to find relevant images... there are some at pixabay and similar sites.

Regarding products, does anyone has any clue about insights for this? Views, clicks, etc. How can we measure it?

Thanks in advance.

 

[JoyHawkins]

If you put UTM codes on the links you use for products, you can track it inside Google Analytics.

 

[MKubot]

@JoyHawkins - Searching the Stewart J. Guss example, which may have changed hands since 2019.

• There are 66 services listed. Including "near me" and emojiis. Some services have descriptions, but most don't.
• The products section is more organized and all listed under 1 product category.

Questions:

1. Does having a lot of services listed or stuffing keywords in the services matter?
   1. Do emojis in the services matter?
   2. Do service descriptions matter?
2. Any best practices on what to feature on products vs. services?
   1. Does it matter if they repeat each other?
3. Any advice on product categories?
4. Any advice on placing services under different GMB categories?
   1. Is there any benefit to putting services under every GMB category vs. everything under the primary GMB category?

I'm guessing it's only about engagement, but wondering if there is any data or more examples for services/products features on GMB.

Thank you!

 

[JoyHawkins]

Services impact ranking, so we always fill them out. I haven't seen products have the same impact so we ignore those. I generally add emojis to custom services just because they stand out when displayed in the local pack.