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I'm stumped on how to rank for slightly modified phrases.

For example...

chicago dentist
dentist in chicago

I see some sites consistently ranking for both and others just for one. And, in the description or title they do not even have the word "in".

Any tips or thoughts?

Thanks,
Mike
 

sergiuliano

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Hi Mike,


There are already big rankings difference between searches on

dentist in chicago

and

dentist chicago

for google each phrase is a different keyword

For understanding why the rankings are different you shall do an OnSite ( keywords density analysis ) and OffSite ( anchor text analysis ) - most probably each of those site are better optimized for the exact match keywords
 

JoshuaMackens

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It would be related to your keywords on site, keyword anchor text off site, as well as the keywords in the content from the external linked pages.
 
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