Rich review snippets

[Larry Linson]

I really can't figure out how the rich snippets for reviews works. I am thinking about where you see in the SERP results a line for "rating" and you have the yellow stars. I have seen these two sites:

Kentucky Disability Claims Lawyer | Claims for Benefits

If you or a loved is looking to pursue disabilty benefits, retain a Kentucky disability claims lawyer for legal assistance with each step.

beckerlaw.com

Social Security Disability Attorneys in Dallas Fort Worth | Bailey & Galyen

Our Social security disability attorneys are ready to help you with social security disability benefits and appeals. Contact us today at 844-402-2992.

www.thetexasattorney.com

Both these sites get the yellow stars. Yet if you look at the page, there are no reviews on that actual page yet if you look at the page in pagesource form you do see the actual reviews and the language from the reviewing client! Is the AggregateRating schema on the page pulling them over from the "testimonials" page?

 

[Phil Rozek]

@Larry Linson, they're using JSON-LD markup, though not in a kosher way, because the reviews aren't visible ON the page.

More info here:

Local Businesses: Get Review Snippets in Google with aggregateRating Schema | Whitespark

Heads up: Unfortunately (although maybe for the best), Google is no longer going to show aggregate ratings in your snippets for LocalBusiness or Organization types (and their respective subtypes), regardless of how carefully you mark them up. In other words, this article is no longer useful...

whitespark.ca

 

[Larry Linson]

So do you think that they are risking a Google penalty?

 

[Phil Rozek]

In theory, yes. In practical terms, nah.