SAB conversion stuck: old address still showing publicly 2 months later, can't risk re-triggering verification

[bryanjones]

About 2 months ago I converted a profile to a service-area business (employment/recruiting agency, verified, no suspension). In the dashboard it's set correctly: business location shows "No location; deliveries and home services only," the "show business address to customers" toggle is off, and the service area is set (8 cities around the region).

The problem: on the public profile in Search and Maps, it still shows the old street address and "Located in [building name]," 2 months later. The dashboard says no address, the public profile still displays it. There's no pending or under-review banner anywhere.

The catch: I can't just toggle the address back on to reset it. The old address is a professional office the business doesn't staff and has no signage at, so flipping the address back to visible triggers a reverification video I have no way to complete. That makes removing/re-adding the service area or re-showing the address feel like a big risk that could leave the profile worse off than it is now.

Background: the profile is older but was dormant when I took it over (2 reviews, a Street View car photo of a strip mall that isn't even where they operate). I've since built it up to 30 reviews and cleaned it up.

Questions:
- Is this the known issue where an SAB conversion doesn't propagate and the old address keeps showing publicly?
- How do I get the old address to drop WITHOUT triggering a reverification I can't pass?
- Is there a support path for this, or anything that forces the public profile to re-sync with the dashboard?

Thanks,
Bryan

 

[keyserholiday]

Does the GBP still show on Google?

 

[bryanjones]

Does the GBP still show on Google?

Yes. The GBP is still showing on Google.

 

[keyserholiday]

Create a new GBP at current address and once it’s verified, contact support and ask them to transfer the reviews to the new one.

 

[bryanjones]

Create a new GBP at current address and once it’s verified, contact support and ask them to transfer the reviews to the new one.

Thanks. But we want it to be a Service Area Business with no physical address. On the current profile an old address is showing still even though the back end has already been converted to hide the address from customers.

Creating a new profile with a new address doesn't feel like the right solution. And creating a new SAB also doesn't feel like the right solution. This feels like a back end Google glitch.

Thoughts?

 

[keyserholiday]

Here are the two options you have:
1. Close the GBP and start over from scratch
2. Get an address where you can show the address and move the GBP.

Google made a change to the backend that removed the address. Google can no longer update the address and can only see the original address that was used to verify the GBP. If you continue to update and hide the address, the GBP will continue to rank at the old location. You will never rank at the new address.

This is the way it has been for at least two years.