Local Search Expert
- Jun 28, 2012
- Reaction score
<a href="http://searchengineland.com/use-simple-math-show-potential-clients-seo-important-204902">Simple Math To Show Potential Clients Why Local SEO Is Important</a>
With some simple back-of-the-napkin math, you can quickly demonstrate the importance of Local SEO to potential clients.
If you provide Local SEO to small businesses, many times you?ll find yourself trying to explain exactly why your services are important.
Many small business owners don?t understand why their website doesn?t show up at the top of Google search results, and as soon as you start explaining algorithms, keywords and links, their eyes glaze over.
Head over to read the rest. Nice simple concept. Thanks Greg!
I bolded that last paragraph cuz it's so true.
OK fess up! How many here have made a prospect's eyes glaze over???
Bamboozle them with your brilliance? Wow them with your knowledge of the algo?
Sometimes simple is better!
If you are new here, you know I often use a really good puzzle analogy to illustrate who gets to rank on top in a particular market.
Here it is, illustrated and with lots of wording you can use.
<a href="http://localsearchforum.catalystemarketing.com/local-search/17036-local-search-puzzle-illustrated.html">The Local Search Puzzle - Illustrated</a>
In fact I think Greg's concept and mine would play nicely together.
What do you think???
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