- Mar 15, 2016
The Effectiveness of Email Marketing Versus SMS Marketing
When it comes to email marketing and SMS, marketers aren't sure which marketing channel performs best. Is email marketing dying? Should you focus on SMS? Are these still viable channels to use? There seems to be a lot of confusion about this topic.
It's a problem.
You need to a consistent way to get in touch with your customers. In the past, email marketing was the default channel for marketers. Email was a simple way to attract customer attention consistently. An easy way to request reviews.
Andrew goes on to provide some illuminating stats, dispel some myths and even provide a few SMS templates for review request.
Read the full post here.