Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Miriam Ellis, just opened up her Local SEO toolbox and shared all the FREE tools that are in it. There were a couple new ones I had not seen, so def worth checking out!

Free Local SEO Tools that Belong in Your Kit - Moz

Today I'm popping open my personal tool kit to share a list of my favorite free local SEO tools. The creators of these tools range from one-person shops to the United States government, and I'm grateful for the effort that went into developing these resources that make the life of any hard-working local SEO just a little bit easier and more effective.

What about you? Do you have any free tools to share?
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
I was trying to think of some other free tools I could share and here are two I use daily. (If you take my training or follow my every word here, you already know about these.)

AOL Search and StartPage.com. I use these tools when I do competitive research and especially for ranking troubleshooting.

They both show Google PURE organic with no maps or blended results. So if someone has a ranking problem this can help narrow down if the problem is a pure organic penalty. However, if they rank high organic but dropped out of blended, then it can help indicate a penalty or problem on the G+ Local side of the house. They both show the same Google organic results but each has a different feature I like.

AOL you can set location which is helpful for replicating G local search results. StartPage however shows a few character longer title tag which can reveal more when using for competitive research, so you can see more of the title tags the top competitors are using. Since Google replaces title tags with business name in the pack you can't see all your competitor's title tags at a glance without using one of these tools.

I also have a detailed post about how I use these side-by-side with G search for reverse engineering the local algo to determine if organic or maps is in control of the local algo:

See: How the Google Local Algo Really Works - What Rules the Ranking Order

What free tools are in YOUR tool box?
 
Joined
Jul 23, 2012
Messages
496
Reaction score
144
Hi Linda!
Thank you so much for sharing this with the community. I got your comment on Moz. Please, feel free to come share your link in a follow-up comment. I think it would be of interest to readers there.
 
Similar threads
Thread starter Title Forum Replies Date
Broland Top 100+ Free Citation Sources (U.S.A) Citations 0
abbiebeltran Google Reviews Now Have 'Service-Testimonial-Tags' at the Top Local Reviews 1
Colan Nielsen Top 10 Changes That Impacted Google My Business in 2020 Google My Business & Google Maps 1
Colan Nielsen Top 10 Changes That Impacted Google My Business in 2020 Google My Business & Google Maps 0
xds40 Top Rated Icon Google My Business & Google Maps 3
M News Section at Top of Organic Search? Organic SEO 0
PaulSteinbrueck What is this at the top of the SERPs and how do you get in? Local Search 8
M Spam at top of SERPs Spam on Google 8
LocalSEODat Can someone help with this Top Snack Pk ranking fake GMB listing? Spam on Google 3
djbaxter Microsoft Defender ATP gets top scoring in industry tests Websites, Software, and Security 0
AndySimpson A+ local guide's post getting pushed to the top of the reviews Local Reviews 3
foxxr Can We Put a "Top Rated on Google" Badge on a Website? Local Search 3
M North Face tried to scam Wikipedia to get its products to the top of Google search Organic SEO 0
razorclicks The Top 5 Factors for a Review to be marked Most Relevant Local Reviews 5
Ryan Steinolfson What are your Top 5 suggestions? Google My Business & Google Maps 23
Tim Colling Is this post a little too over the top, spam-wise? Local Search Experts Forum 7
jasonfox A client was ranking in the top 3 results on map pack and after web redesign has fallen to 11 Local Search 7
whiz Consultants: Competitive Analysis for Local Ranking - What are top factors you check? Consultant's Corner 19
C Top Orphan Local Directories Local Search 1
djbaxter Top web browsers 2018: Chrome, then everyone else Websites, Software, and Security 2
Linda Buquet NEW - Find Top Ranking KeyWords for Any Site from Moz Local SEO Tools & Software 0
Linda Buquet Friday Funnies: 20 Jokes Only a Marketer Could Love LOL - Top Rank Blog Break Room: Chat and Off Topic 4
Digitaldar Ads in top 4 plus bottom of page? Local Search 4
Matt Casady Will Top Storage Citation Sources Cause NAP Issues? Citations 7
Linda Buquet Top 100 Local Business Directories/Citations for Local SEO by Andrew Shotland @Yext Citations 12
profzam Top traditional healer $spells caster in business/love spells/financial +27839894244 Recycle Bin 0
Linda Buquet Local Impact - 4 Google Adwords on Top Paid Search and Local Service Ads 7
P Google no longer shows ads on right side, adds another ad spot to the top of the SERP Local Search 1
Brent Fluxx Media Not ranking in the top of maps. Yext cleanup? Google My Business & Google Maps 6
djbaxter SearchEngineLand: Top 10 Local Search Columns Of 2015 Google Local 101 0
fixascrew Is it impossible to rank in the top 3 here? Help & Support for Google Local 4
Linda Buquet Peek Inside the Google Top Contributor Summit This Week Google My Business & Google Maps 0
Linda Buquet Top 3 Local Search Necessities: Links, Citations & Maps, Oh my! Google Local 101 1
Linda Buquet Hot Webinar: Top Local SEO Ranking Factors in 2015 Local Search 5
K Google Testing 100% Pay-To-Play Nearby Local Business Ads At Top of SERPs Paid Search and Local Service Ads 20
Linda Buquet Surprise! Google Top 100 Most Expensive Keywords - Lots of Local Nuggets in Here Local Search 9
Linda Buquet 25 Experts Reveal their Top Secrets for Converting SEO Leads Into Clients Consultant's Corner 0
Linda Buquet Onsite SEO in 2015 & Surviving Google: SEO in 2020 - Top Slidedecks from #Mozcon Local Search 3
L Top 5 Issues Wrecking Local SEO For Multi-Location Businesses - Markus Mille/SEland Multi-Location Issues 0
Linda Buquet Top 5 Issues Wrecking Local SEO For Multi-Location Businesses - Markus Mille/SEland Multi-Location Issues 0
Linda Buquet Best Local SEO Tools & Software? Top Resources Here Local SEO Tools & Software 0
Linda Buquet Top Local Citation Sites for Top 100 US Cities Citations 0
warrenpd Top 3 Organic listing but no local listing Help & Support for Google Local 10
Linda Buquet The Year in Local Search: A Timeline of the Top Stories of 2014 - Street Fight Local Search 5
Linda Buquet POLL: Share Your Top New Year Wishes for Google Local in 2015 - VOTE! Google My Business & Google Maps 11
360 Spin Top Citation Sources in the United States, Canada, UK and Australia Citations 1
Linda Buquet ▶ Top 5 Local Ad Stats of the Week for Dentists Local Search 3
D Im stuck.. How is this website Top 3 in local search? Local Search 5
Linda Buquet Pigeon Algo: Advice from Top Experts and a Checklist Google My Business & Google Maps 0
Linda Buquet Google Local Guidelines - Insights from Top Contributors Google My Business & Google Maps 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom