Twitter Outranking the 3-Pack

[JoyHawkins]

One of my co-workers pointed this out to me and it's the first time I've seen it. Has anyone else seen this before?



SERP: https://www.google.ca/search?num=100&site=&source=hp&q=renovations+toronto&oq=renovations+toronto

 

[Linda Buquet]

Thanks for sharing Joy!

As I said on Twitter, I really think Google is in bed with Twitter and ready to buy them.
Already in negotiations and deal ready to close. (Purely speculation!)

They are in bed with Google on a project on the local level/ Will try to post tomorrow.
And a couple others as well. Including that new help thing we just learned about.

 

[Colan Nielsen]

Very cool Joy! Nice catch by the team!

I tried the same search just now and couldn't replicate it. I wonder if that is because a tweet is normally only relevant for a short period of time. In other words, a tweet is communicating something that is generally only relevant in the present and becomes less relevant as each minute passes.

 

[Linda Buquet]

Could be Colan.

Although when Google runs tests it's often by data center. So you could be hitting a different data center that is not running the test.

 

[Linda Buquet]

To test your theory Colan, which is a good one!

We could do some Twitter searches for local KW + City to try to find something that has some recent Tweets then do the Google search.

I need to run so I won't be able to test though.

 

[SocialTycoons]

Linda,

Ran local KW for specific niches and search operators in my area to try to replicate what Joy found and did not find anything either.
Then again I live in an area that the population is only 86,000 Pending if I do I will post it here asap.

 

[JordanJCaron]

This is very interesting Joy, great find! I see the SERP is a Twitter search result which could generate a lot of SERPS for any service + city. It's not like it's a set page like Yelp and YP have created with a directory of renovations contractors. Google has indexed a search.

Anyways, this will be interesting if this test gets pushed through. It would sure change Google's stance on Social + SEO as over the last year or so, I haven't seen businesses with large social followings get higher search rankings.

 

[JoyHawkins]

I saw another one this morning using the Ad Preview tool. You can see all the settings I have in it to try and replicate it.

 

[heckler]

Could this be Google dipping its toes in the water of trying to pull real-time events/happenings from Twitter into local SERPs?

I know a few years back, during any kind of serious event (Crimea/Maidan square events), twitter feeds in Google SERPs were great for getting up-to-the second information, but then they removed that (choosing to only index a small number of tweets)... and then brought it back.

Report: Twitter & Google Have Deal To Index Tweets Again

 

[Klaas Koopman]

I believe Google will be using this thesame as they are doing for certain news items. It shows them for only a certain period, though I haven't seen these in the Netherlands SERP's yet. Thanks for the lnk Heckler, somehow missed that article back then, was an interesting read!