Using Bold Page Title Okay or No No.

[joonseo]

I noticed on the Google organic search some people are using bold page titles and it shows on the organic search results. Is that okay to do or is that a no no.

 

[Phil Rozek]

@joonseo, I don't see the harm. Google rewrites title tags constantly anyway. If Google doesn't like it, Google will change it.

 

[koen12344]

So actual bold page titles in the SERPs? Never seen that... Wonder how they do that, doubt it will be as simple as <title><b>Title</b></title>

 

[Colan Nielsen]

Hey @joonseo check out this tweet -

 

[koen12344]

Cool, that would definitely increase CTR I reckon. I doubt Google will be able to recognize the keywords in the title though

 

[joonseo]

Thanks for the responses.

 

[Steven12]

Does it work all the time? Anyone tested that?

 

[joonseo]

Hey @joonseo check out this tweet -

Thanks for the share was helpful.

 

[mattheffner]

This is cool. Does it affect the accessibility aspect I wonder?

Another way to increase CTR is emojis. They still work in both title tag and meta description. Of course, use responsibly. Every little bit helps to stand out in a sea of text.

 

[JoyHawkins]

Hey Guys,

I have been testing this and will be publishing my findings but I would advise against it because unicode does not show on all device types. Someone actually tweeted to me because they saw the unicode and couldn't read it. Here is how it shows up on a Chromebook:

 

[JoyHawkins]

I just published our findings on this: Does Using Unicode Help Click-Through-Rate? - Sterling Sky Inc