djbaxter

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A smart move by David?s Bridal helps customers of their major competitor and David?s Bridal at the same time...

David?s Bridal?s SEO Person Deserves a Raise
LocalVisibilitySystem.com
July 14, 2017

Longtime competitor Alfred Angelo goes belly-up without warning, so what does David?s Bridal do? Make an irresistible offer on an expertly-optimized page that a panicked bride will click on if she sees it in the search results.

alfred-angelo.jpg

...quick thinking on the part of their SEO guy or gal.

Just look at that description tag (above). The ?wedding of their dreams? is no mistake; that?s what Alfred Angelo promised, and what now only another, solvent company can deliver on. The click-through rate on that page must be insane.

The URL is named relevantly:
http://www.davidsbridal.com/Content_Bridal_alfredangelo

The content of the page is clear and on-topic ? no gimmicks.

alfred-angelo2.jpg

The remainder of the article is a summary of lessons to be learned for any large or small business.

Read more...

alfred-angelo.jpg


alfred-angelo2.jpg
 

mborgelt

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Well done! I love seeing outside of the box things like this! Keeps the mind open to less-traditional options for getting results.
 
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