What is the best way to optimize a website for a local business who also wants to get international clients?

[cdghouston]

Hello everyone,

I have a client who is an endocrinologist in Houston, TX and wants to also target clients who are in Spanish speaking countries such as Mexico and beyond. They have informed me that a good chunk of their clientele is in that region and they want their website, while optimized locally to also be optimized to be found in these countries. What is the best way to dual optimize a website for both the local area and internationally? I am a bit lost on this. Any help or suggestions is appreciated.

 

[fisicx]

I'd have local versions of the website in the target countries