Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
This question just came up at the Google and your Business Forum so I wanted to share my answer here for anyone one else that's ever wondered this.

<a href="https://productforums.google.com/forum/#!msg/business/_NdXNYqYpKs/ggARPh3EhIEJ">Why can't Google Verify Agencies and give them permission to Verify Clients?</a>

I don't understand why Google doesn't have an Agency or Partner verification process that each agency can go through. This way as an agency we can verify local listings without involving the client which sometimes takes 3 or 4 cards being sent and numerous phone calls. I know the argument is that any malicious person would then be able to claim the listing, but this is not true if an agency goes through a certain verification process.

My reply:

Hi James, I understand what you are saying but I don't see how they could.

There are so many super shady agencies out there that don't play by the rules... For instance there are BIG agencies with several thousand clients that have done things like hold listings hostage for payment and threaten to delete if the client cancels. If they could just verify a ton of business without their involvement it would be a fiasco.

I even did an expose about a company that held listings for ransom and added "Awaiting Removal" to the business name to make the company look bad: Google Places New Penalty State? Awaiting Removal – See Screenshot below.

<center><a href="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2011/05/awaitingremoval.jpg"><img class="alignnone size-full wp-image-1101" title="awaitingremoval" src="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2011/05/awaitingremoval.jpg" alt="" width="420" /></a></center>

So there would be all kinds of hostage and extortion attempts. Even as it is many of these scammers call SMBs threatening to delete their listings if they don't pay them to update them. Right now those are idle threats but if they could verify without the client's permission they could edit and mess up listings.

I'm sure you are honest and many SEOs and agencies are - but there are soooo many bad apples that ruin it for the rest of us.

Getting clients verified is not as hard as it seems. You just need to have the right systems in place to avoid problems. I have a whole section about it in my training and email template that helps avoid problems.

For example one thing I started doing back when I still accepted clients is started using that email template. After I requested verification PIN, I would email the client.

It has big red bold text saying something like:

"Warning. You will be getting mail from Google in 5 - 14 days. STAFF often throws this mail away without realizing how important it is."

Then I embed an image of what it's going to look like and say something like:

"Please tell staff to watch for it and also forward this email to them so they know what it will look like. I need you to call or email me with the PIN # as soon as it comes in. If they throw it away and I have to request another it could delay the start of your optimization for another 3 weeks and I'm sure you are as anxious as I am to start working on improvements to your visibility."

Anyway something like that. The above was off top of my head. The wording I think is better flushed out in the template and of course is more visual with the image. But you get the idea.

Before I dreamed up that template I constantly had staff lose or throw away PINs, but after the template it never happened. So you might want to just add something like that to your new listing creation process.


Do any of you remember reading that expose I did? It was back in May 2011.
Was anyone reading me way back then???


That company has done many other shady things and has been outed at Mike's a few times too.
 

Jo Shaer

Member
Joined
Jul 27, 2012
Messages
250
Reaction score
38
Anything that takes the ultimate control/ownership away from the business owner is definitely a bad thing!

As Linda said, there are too many bad people out there who want to hold businesses to ransom.

It may be a pain in the posterior for us when the client tells us they still haven't had their verification postcard but it's in the best interests of everyone in the long run.

In some ways connecting Google Places to the more social Google+ has made the listing more accessible and less frightening to the business owner. They are starting to understand the idea behind it because it is more like Facebook's business pages.

And allowing the agencies to be managers has got to be better as it allows the client to retain control as the owner.
 
Similar threads
Thread starter Title Forum Replies Date
F Turkish post: Google My Business local seo Recycle Bin 0
F Google My Business local seo Google Local 101 3
djbaxter Do SEOs Blindly Believe Google's John Mueller? Organic SEO 2
djbaxter Google on Canonicalization: SEO Mythbusting Organic SEO 0
djbaxter SEO myth-busting: What is NOT a Google search ranking factor Organic SEO 3
djbaxter What SEOs get wrong about Google updates Google Algorithm Discussions 0
djbaxter SEO people continue to debate about E-A-T but Google has been clear and consistent Organic SEO 0
djbaxter New SEO Tool: Was There A Google Update Search Site Organic SEO 0
djbaxter Google: HTML Sitemaps Not Useful For SEO Purposes Organic SEO 1
djbaxter Robots meta changes for Google and the Yoast SEO Plugin Websites, Software, and Security 0
A i would like to speak to you regarding google my business listings and future seo management for my company Contact Us Messages 3
Kevin Marshall Does Using Fetch As Google and Requesting Indexing Have Any SEO Benefits? Local Search 7
R Free Webinar: Local SEO Guide Google Ranking Factors for 2019 Events 0
djbaxter Google: There is no SEO advantage to keyword domains Organic SEO 6
djbaxter Google Duplex: What it is, ethical issues, and how it affects SEO Break Room: Chat and Off Topic 0
JoyHawkins Webinar: Changes to Google My Business & Local SEO in 2017 Google My Business & Google Maps 20
Yosu Cadilla Has Google My Business been good or bad for your Local SEO practice bottom line? Consultant's Corner 15
Yosu Cadilla Has the "new" Google My Business launch been good or bad for Local SEO pros? Recycle Bin 0
Linda Buquet Google My Business Finally Adds Advice for Working w/ SEO Companies - Joy Hawkins Google My Business & Google Maps 2
pbarnhart New Android Google Maps App - Local Guides and New SEO Opportunities Google My Business & Google Maps 1
Linda Buquet Google Posts are going to kill (at) local SEO - Andrew Shotland Google My Business & Google Maps 4
L Google Local SEO for Service Area Businesses via Joy Hawkins @Moz Service Area Businesses 6
Linda Buquet Google Local SEO for Service Area Businesses via Joy Hawkins @Moz Service Area Businesses 6
mattfraser Do Multiple Google My Business Listings hurt your Local SEO Help & Support for Google Local 3
B Google Webmaster Tools & Local SEO Local SEO Tools & Software 7
Linda Buquet Onsite SEO in 2015 & Surviving Google: SEO in 2020 - Top Slidedecks from #Mozcon Local Search 3
JoyHawkins 8 Google URLS Every Local SEO Needs to Know Google My Business & Google Maps 7
Dustybones Official Google Mobile SEO Guides Mobile & Social 4
Linda Buquet Learn Google Local & Local SEO From the Best @ Moz Google Local 101 2
Linda Buquet The Google Mobile Update - What you Need to Know for Local SEO Google My Business & Google Maps 4
L ◈ Dynamic Local Content, Local Video SEO & Google Business View - 3 New Forums Local Content 0
Linda Buquet ◈ Dynamic Local Content, Local Video SEO & Google Business View - 3 New Forums Local Content 0
L Multi-Location Local SEO - Are Your Locations Competing for Visibility on Google? Multi-Location Issues 6
Linda Buquet Multi-Location Local SEO - Are Your Locations Competing for Visibility on Google? Multi-Location Issues 6
Linda Buquet Local Search Buzz! Google My Business & Local SEO News Digest Local Search 0
Linda Buquet Google Quality Rating Guide Leaked - Deep SEO Insights: How Google Algo Works Now Organic SEO 6
Linda Buquet Local Search Buzz! Google My Business & Local SEO News Digest Local Search 0
Linda Buquet Local Search Buzz! Google My Business & Local SEO News Digest Local Search 0
Linda Buquet Attorney SEO: Local Citation Strategy & Other Google Local Insights for Lawyers Local Search 0
Linda Buquet Local Search Buzz! Google My Business & Local SEO News Digest Local Search 0
Linda Buquet Local Search Buzz - Google+ Local SEO News Digest Local Search 0
Linda Buquet Local Search Buzz - Google+ Local SEO News Digest Local Search 0
Linda Buquet Local Search Buzz - Google+ Local SEO News Digest Local Search 0
Linda Buquet Local Search Buzz ? Google+ Local SEO Roundup 4/17/14 Local Search 0
Linda Buquet Local Search Buzz ? Google+ Local SEO Roundup Local Search 0
Linda Buquet Local SEOs Rejoice - Google Likes You Now! Local Search 7
Linda Buquet Warning: New Google Maps Coming - Will Impact Local SEO Google My Business & Google Maps 14
djbaxter Google Propaganda, SEO, and Why Marketers Need to Wake Up Organic SEO 2
Linda Buquet NEW Google Maps Embed Code Sucks for Local SEO - Here is Why Google My Business & Google Maps 12
Linda Buquet Freebase, Google, and Local SEO? Local Search 16

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom