Would update these citations?

[Dino]

I have a client who changed their name slightly without me knowing it. Read: impending citation nightmare.

I'm just wondering what you would do. The name was changed from
Whispering Hills Eco-Estates to Whispering Hills Eco-Luxury Estates. See what I did there? I added Luxury.

There are over 10 pages of citations, not all NAP. Some are blog mentions and media mentions that we will not be able to change. i have a guy that is good with an extremely reasonable price. I can set him on the project, but it will take him a long time as you could image.

Question: Would you make the change where you could, knowing that you will not be able to change them all? Or, would you just leave it alone?

 

[Linda Buquet]

Hi Dino, moved from Local SEO to the Citations forum because Darren from Whitespark and other citation pros subscribe to the citations forum - so you'll have a better chance to get some good feedback.

 

[Colan Nielsen]

Hi Dino,

I'll throw in my two cents while we wait for Darren.

From a Local SEO perspective I would update everything that you can. It's not always possible to update 100% of the citations, so just give it your best.

From a branding perspective, I perceive "eco-estates" and "eco-luxury estates" to be quite different. So I would want to update as many as I can more for branding than anything else.

 

[Dino]

Thanks Colan, I was leaning toward that as well.