Caroline

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My client has a NAP anomaly highlighted on BrightLocal. It is with Yell. Does this calltracking number harm their local SEO? I can see how it would as the NAP is inconsistent but surely companies like Yell would know this and do something about that? Am I being daft?
 

Colan Nielsen

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It could potentially cause some harm.

Add the tracking number as an "additional" phone number inside GMB and you should be fine.
 
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See if Yell offers Dynamic Number Insertion. That way you could have many call tracking numbers on the website but the crawlers only see the phone number you choose.
 

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