Yell call tracking Number and BrightLocal

[Caroline]

My client has a NAP anomaly highlighted on BrightLocal. It is with Yell. Does this calltracking number harm their local SEO? I can see how it would as the NAP is inconsistent but surely companies like Yell would know this and do something about that? Am I being daft?

 

[Colan Nielsen]

It could potentially cause some harm.

Add the tracking number as an "additional" phone number inside GMB and you should be fine.

 

[Caroline]

Thanks

 

[Chris Johnston]

See if Yell offers Dynamic Number Insertion. That way you could have many call tracking numbers on the website but the crawlers only see the phone number you choose.